Is your brand trustworthy? While you may be strong in your conviction, your answer might not resonate with todayās consumers. According to the 2018 Edelman Trust Barometer (the industry standard for measuring consumer trust) only 48% of Americans trust businesses. And that number is on the decline. So how do you build trust among leery…
DetailsDespite the pervasive draw of social media posts, shares and double-taps, email marketing emerges as a solid investment for your brand. Email has a median ROI of 122%āthatās more than four times higher than other marketing formats, including social media, direct mail and paid search (Direct Marketing Association and Demand Metric). Looking to make the…
DetailsĀ Marketing is being shaped by emerging technologies, methods and patterns. Deep Patel VIP Contributor Author of A Paperboy’s Fable: The 11 Principles of Success It’s difficult to predict which methods will connect with consumers most effectively in the ever-changing landscape of marketing. Just when marketers believe they understand their audience, a new technology, new behavior…
DetailsIām a big believer in the power of planning. Itās that time of year again when many of us look back at our progress over the past 12 months, reassess our path, and develop a plan for making the most of the year ahead. An article in Inc. Magazine by Aha! CEO Brian de Haaff…
DetailsYou wouldnāt meet with a prospective customer without being prepared to discuss the value you bring to the table; that would be an opportunity missed. Similarly, you donāt want visitors to log on to your website without providing them with essential information and a means for continued dialogue. Website lead generation tools do just that:…
DetailsIn 2018, weāve seen the continued rise of influencer marketing, with a nod toward more transparent partnerships between brands and their celebrities or ambassadors. And the latest data shows no signs of slowing. More brands are trusting influencers to help grow their audience and boost sales using social media channelsābecause it works. Marketers received $7.65…
DetailsKeep up or get left behind. This is the everyday marketing challenge in todayās fast-paced, digital world. When it comes to your website, staying on top of the latest trends in relation to both site appearance and functionality is what will help you make a strong brand statement: Strive to make it accessible, easy to…
DetailsHappy Thanksgiving from all of us at The Shamrock Companies.
With the explosion of the mobile market this decade, marketers need to be constantly on the lookout for ways to tailor their efforts to the mobile user. After all, Mary Meekerās 2018 internet trends report shows that more than half of the 5.9 hours that people spend on the internet each day is through mobile…
DetailsWith more than 150 million active users, Pinterest has become the go-to resource for everything from recipes and makeup tutorials, to furniture refinishing and tattoo designs. Pinterest positions itself as the worldās catalog of ideasābut itās also a prime channel for brand marketing: In a recent survey, 93% of pinners said they use Pinterest to…
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