Digital marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 ads each day. That’s a lot of brand information coming at us. If you need to educate your audience about your product or service, persuade them to buy, or influence their behavior, then you need to incorporate infographics in your brand…
DetailsFailing to keep your website up to date is a lot like leaving your holiday lights up all year long. It sends the message that you’re lagging behind or perhaps just lazy. As your company website is often your customer’s first impression of your brand, it’s wise to prioritize regular updates. According to a survey…
Detailsby Victor Blasco This article about how to make a knockout company-culture video was published by MarketingProfs last week—it’s well worth your time: Considering how most customers engage with brands nowadays, you are missing out on a powerful marketing tool if your company lacks a great company-story video. Those videos make for fantastic recruiting tools,…
DetailsWhen the interns head back to campus, you know it’s coming. The inevitable end of summer. At Shamrock’s Cleveland offices, it’s going to be a lot quieter around here without Katie roaming the halls. But it’s been a great summer semester! We already miss her contagious energy, unique perspective, and excellent taste in music. However,…
DetailsAddiction in America is an alarming epidemic. According to federal data, overdoses are now the leading cause of preventable death among people ages 18 to 45, ahead of suicide, traffic accidents, and gun violence. Substance Use Disorder (SUD) is a mental illness—not a personal choice. The need for education, awareness, and treatment for SUD is…
DetailsIn today’s era of remote work, growing e-commerce, and the lure of social media, the uptick in screen time has created digital overload. It’s no surprise that for the sake of our physical and mental health, experts recommend taking daily breaks from our digital devices to connect with the people and the world around us.…
DetailsThis blog is updated from the original posted on November 13, 2019. I was looking through old blogs and came across this one—and I had to laugh. When I wrote this in 2019 clearly, I had no idea about the wave of change coming at us. The reality is that during the last 2 ½…
DetailsAmericans buy nearly 1 billion bottles of water every week—an average of three bottles per week for every man, woman, and child in the United States. And after the water is gone, only 22% of those plastic water bottles are recycled. Most of them end up in landfills where the plastic can take centuries to…
DetailsIt was Benjamin Franklin who famously said: “By failing to prepare, you are preparing to fail.” While there are varying thoughts in the marketplace about whether we’re heading toward a recession or not, it’s best to air on the side of caution. Following that logic and looking ahead, now is the time to take stock…
DetailsWe live in an automatic world where we’ve grown accustomed to receiving auto-replies and digital status updates, order summaries, invitations—without communicating with a real person. And while automatic certainly is convenient and efficient, it can also be impersonal. Along the way, we’ve lost the human element in many of our everyday interactions. And if you’re…
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