Customers today want to feel a connection to the brands they support. So, if they’re going to spend their money in your retail store, they want an experience, not merely a transaction. Brick-and-mortar retail is alive in 2022. While the pandemic certainly fueled the rise of online retail, 46% of surveyed consumers still prefer visiting…
DetailsFranchise owners today have a lot of hurdles to overcome. From keeping good employees on the payroll to managing an unpredictable supply chain, it can be rough out there. So, to help grow your franchise business, control what you can. Digital marketing is an excellent place to start. Digital marketing can help your franchise thrive.…
DetailsFrom the rise of the Metaverse to Google dropping third-party cookies by 2023, digital change is happening on a massive scale. But that change can be good: There are many new and exciting digital media developments that will impact the way we communicate with our brand audiences in 2022. With 4.55 billion active accounts on…
DetailsAfter weathering more than a year of ups and downs, today’s consumers want the brands they support to be present—and real. As brand marketers, it’s our job to respond by articulating and sharing our values and creating authentic, personal relationships with our audience. One way to make those engaging connections with your audience is through…
DetailsStriking a balance between work and life away from the office is essential for living a healthy life and being more productive on the job. But, even though most of us know it’s a good idea to establish boundaries between work and home, the struggle is real. It can be even more difficult to work…
DetailsThe start of a new year is an invitation to revisit your brand marketing with fresh eyes. With 12 months of opportunity ahead of you, now is a great time to look at the latest industry trends and identify elements to incorporate in your 2022 marketing plan. But, before moving forward, a quick look in…
DetailsWishing you and yours all the best for a happy, healthy 2022! From your Shamrock Family
DetailsWishing you a joyous holiday season with peace and cheer in the New Year. From your Shamrock Family
DetailsWe’re always looking for new recipes to try during this festive season, whether for entertaining friends or cooking at home with the family. So, for this last blog of 2021, our Shamrock team brings you a blend of good taste, good cheer, and great recipes—all using the legendary Vitamix performance blender. A longtime Shamrock customer,…
DetailsLike most industries, emerging trends impact graphic design, and logos are no exception to that rule. While there is merit to sticking with a classic, recognizable logo treatment, refreshing a tired, outdated logo is an equally smart marketing practice. Your logo is both the visual representation and foundation of your brand, so it should be…
Details
