Now more than ever, aligning purpose and value is essential for business success. In an age where social responsibility matters, consumers want to feel good about working with or buying products from companies with similar values and beliefs. In fact, 87 percent of consumers say they would switch from one brand to another if the…
DetailsConsumers want to feel a connection to the brands they buy and the organizations they support. So, knowing that we gravitate towards those products and brands that resonate with us, think about using product personalization to create a feel-good bond with your brand. Product personalization is on-trend. Why? Personalization is an effective way to improve…
DetailsFashion trends come and go. But on-trend swag can help your brand live on and on. So, stocking your company eStore with the right mix of on-trend products and apparel items is not only a great way to make your team happy. It can help grow your brand reach, too. To be most effective, you…
DetailsCan you think of a day this week that you didn’t watch any video at all? I don’t think I can. Instagram Reels, cooking vlogs—I consume video content every day. And I’m not alone. The fact is, videos command our attention. They make us stop what we’re reading and watch, which is why we need…
DetailsBig legal firms. Small tech startups. No matter your company’s size or industry, in today’s competitive and increasingly fluid job market, employee recognition has become an essential tool for helping to attract and retain top talent. More and more employees are currently seeking new opportunities. CNBC reports that “some 65% of employees are looking for…
DetailsHappy people live longer, healthier lives. It’s not only a promising thought—the happiness effect is backed by science. Social psychologists (1) have found that “happiness has a positive causal effect on longevity and physiological health.” At Shamrock, we’ve always believed that “happy” is a worthwhile focus point. Happiness is so essential to who we are…
DetailsRead any business news update, and it’s likely front and center. The COVID-induced supply chain issues and their ripple effects seizing almost every industry and market across the country. From paint to microchips to apparel, the lack of inventory and related business disruption is real. So, how did we get here? And what can we…
DetailsIt used to be that corporate gifts were merely a nice thought. Today, with some companies working remotely and events in hybrid formats, gift-giving has become a business necessity. It bridges the physical gap and makes tangible, feel-good connections between your company and its employees, clients, and members. Corporate gifting is a wise investment. Corporate…
DetailsDelivering sales pitches and presentations is part of everyday business for a lot of us. If you’re tasked with creating and managing those presentations—and getting them in the hands of your sales team or a network of distributors—a digital presentation platform can save you time and money and improve brand compliance. An online presentation-builder solution…
DetailsHow much thought have you given to the label on your product or package? While it is functional, often it’s your label that’s also the first tangible experience users have with your brand. As a result, it’s prime real estate for brand-building. So, if you’re not already prioritizing the look, feel, and performance features of…
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