Creating quality content is an essential part of any brand strategy. But whether you have a creative team behind you or manage brand marketing solo, it can be a challenge to continuously develop and post fresh brand content. If you find yourself in a content rut, don’t despair. Even the most creative marketers can run…
DetailsThanksgiving greetings from the Shamrock Companies.
We only have six weeks left in the year. So, now is a fitting time to reflect on where we’ve been, what we’ve learned, and how we can best move forward heading into 2022. From the pandemic to a brutal wildfire season to supply chain bottlenecks, we’ve been through a lot this past year. As…
DetailsNow more than ever, aligning purpose and value is essential for business success. In an age where social responsibility matters, consumers want to feel good about working with or buying products from companies with similar values and beliefs. In fact, 87 percent of consumers say they would switch from one brand to another if the…
DetailsConsumers want to feel a connection to the brands they buy and the organizations they support. So, knowing that we gravitate towards those products and brands that resonate with us, think about using product personalization to create a feel-good bond with your brand. Product personalization is on-trend. Why? Personalization is an effective way to improve…
DetailsFashion trends come and go. But on-trend swag can help your brand live on and on. So, stocking your company eStore with the right mix of on-trend products and apparel items is not only a great way to make your team happy. It can help grow your brand reach, too. To be most effective, you…
DetailsCan you think of a day this week that you didn’t watch any video at all? I don’t think I can. Instagram Reels, cooking vlogs—I consume video content every day. And I’m not alone. The fact is, videos command our attention. They make us stop what we’re reading and watch, which is why we need…
DetailsBig legal firms. Small tech startups. No matter your company’s size or industry, in today’s competitive and increasingly fluid job market, employee recognition has become an essential tool for helping to attract and retain top talent. More and more employees are currently seeking new opportunities. CNBC reports that “some 65% of employees are looking for…
DetailsHappy people live longer, healthier lives. It’s not only a promising thought—the happiness effect is backed by science. Social psychologists (1) have found that “happiness has a positive causal effect on longevity and physiological health.” At Shamrock, we’ve always believed that “happy” is a worthwhile focus point. Happiness is so essential to who we are…
DetailsRead any business news update, and it’s likely front and center. The COVID-induced supply chain issues and their ripple effects seizing almost every industry and market across the country. From paint to microchips to apparel, the lack of inventory and related business disruption is real. So, how did we get here? And what can we…
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