Sure, summer is just heating up, but it’s almost time to start planning for corporate holiday gifts and giveaways. Many gift, apparel, and corporate merchandise vendors are still managing supply chain issues in the wake of the pandemic, including low inventory and extended shipping times. To avoid getting caught empty-handed as the holiday season approaches,…
DetailsAfter a long year off, many internship programs are back in action this summer. If you’re a college or university student or recent grad getting started on your internship journey, here are a few essential tips to help you get the most out of your experience. 1. Meet your coworkers. Columbia University suggests, “Try to…
DetailsSummer’s here! As temperatures heat up, it’s time to slow down and enjoy the best the season has to offer at backyard barbecues, on road trips, at festivals, and more. If you’re looking for on-trend, summer-inspired promotional items and swag to rep your brand, we’ve got you covered. These hot—and brandable—summer essentials will be on…
Details“Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create Raving Fans.” That’s the premise behind Ken Blanchard’s revolutionary approach to customer service. It’s a lesson that’s relevant now more than ever in an age where delivering exceptional customer experiences is essential to driving brand loyalty…
DetailsIf you’re on social media, you’re likely familiar with unboxing videos. From kids unwrapping toys to influencers opening subscription boxes, these videos have become a phenomenon. According to Google, the amount of time people have spent watching unboxing videos just on their phones is the equivalent of watching the movie Love Actually more than 20…
DetailsIf you are a corporate marketer tasked with maintaining brand control while making it simple for your stakeholders to access materials, you’re probably using an online storefront. And there’s a good reason for that. The right eStore partner can implement and manage a program to help you improve the user experience, save time and money,…
DetailsOne of the most powerful marketing tools you can use to tell your brand story is a case study. It provides credibility by promoting your know-how and detailing results, and it creates the narrative for additional brand content. Ultimately, you want to use a case study to introduce customers and prospects to your product or…
DetailsAfter a year wrought with challenges, the retail industry is making a rebound. CNBC reports the positive news, “The National Retail Federation is forecasting retail sales in the U.S. could grow anywhere between 6.5% and 8.2% this year, with the economy accelerating at its fastest clip in two decades.” Thanks to the nationwide Covid-19 vaccine rollout…
DetailsWe all know by now that today’s customers value their experience with your brand over the sheer quality of your product or service: Studies show that 86% of buyers are willing to pay more for a great customer experience (PWC). Your brand marketing is an integral part of creating that positive customer experience. A customer-driven…
DetailsNow more than ever, society is concerned with environmental issues. As such, sustainability practices in the workplace can no longer be an afterthought. Operating your business in an eco-responsible manner is not only the right thing to do; it’s also good for your brand. Caring for the planet benefits your bottom line. It drives consumer…
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