How happy are your customers? It’s a question we should all be asking ourselves. Depending on which study you read and what industry you’re in, acquiring a new customer can be five to 25 times more expensive than retaining an existing one. It’s wise to prioritize keeping the customers you already have happy. Sprout Social…
DetailsA positive corporate culture is essential to helping your business succeed. Creating a supportive workplace culture can help you boost employee engagement and job satisfaction and even improve your company’s bottom-line performance. Culture is also a significant factor in attracting and retaining talent—a big deal when you consider a new survey that found that 52%…
DetailsTo grow your business, you need customers to buy your product or service. But building your customer pipeline is not as easy as it sounds. WSI explains the challenge like this, “Potential customers can’t help your business grow if they remain indifferent towards your brand. You have to pique their interest before you can think…
DetailsSure, summer is just heating up, but it’s almost time to start planning for corporate holiday gifts and giveaways. Many gift, apparel, and corporate merchandise vendors are still managing supply chain issues in the wake of the pandemic, including low inventory and extended shipping times. To avoid getting caught empty-handed as the holiday season approaches,…
DetailsAfter a long year off, many internship programs are back in action this summer. If you’re a college or university student or recent grad getting started on your internship journey, here are a few essential tips to help you get the most out of your experience. 1. Meet your coworkers. Columbia University suggests, “Try to…
DetailsSummer’s here! As temperatures heat up, it’s time to slow down and enjoy the best the season has to offer at backyard barbecues, on road trips, at festivals, and more. If you’re looking for on-trend, summer-inspired promotional items and swag to rep your brand, we’ve got you covered. These hot—and brandable—summer essentials will be on…
Details“Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create Raving Fans.” That’s the premise behind Ken Blanchard’s revolutionary approach to customer service. It’s a lesson that’s relevant now more than ever in an age where delivering exceptional customer experiences is essential to driving brand loyalty…
DetailsIf you’re on social media, you’re likely familiar with unboxing videos. From kids unwrapping toys to influencers opening subscription boxes, these videos have become a phenomenon. According to Google, the amount of time people have spent watching unboxing videos just on their phones is the equivalent of watching the movie Love Actually more than 20…
DetailsIf you are a corporate marketer tasked with maintaining brand control while making it simple for your stakeholders to access materials, you’re probably using an online storefront. And there’s a good reason for that. The right eStore partner can implement and manage a program to help you improve the user experience, save time and money,…
DetailsOne of the most powerful marketing tools you can use to tell your brand story is a case study. It provides credibility by promoting your know-how and detailing results, and it creates the narrative for additional brand content. Ultimately, you want to use a case study to introduce customers and prospects to your product or…
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