After a year wrought with challenges, the retail industry is making a rebound. CNBC reports the positive news, âThe National Retail Federation is forecasting retail sales in the U.S. could grow anywhere between 6.5% and 8.2% this year, with the economy accelerating at its fastest clip in two decades.â Thanks to the nationwide Covid-19 vaccine rollout…
DetailsWe all know by now that todayâs customers value their experience with your brand over the sheer quality of your product or service: Studies show that 86% of buyers are willing to pay more for a great customer experience (PWC). Your brand marketing is an integral part of creating that positive customer experience. A customer-driven…
DetailsNow more than ever, society is concerned with environmental issues. As such, sustainability practices in the workplace can no longer be an afterthought. Operating your business in an eco-responsible manner is not only the right thing to do; itâs also good for your brand. Caring for the planet benefits your bottom line. It drives consumer…
DetailsIf youâve ever been at a loss for topic ideas for your blog or social media feed, keep reading. Sometimes, the struggle is real: It can be challenging to identify fresh, relevant themes for your brandâs content marketingâtimely topics that resonate with your audience. But there is a way to set yourself and your brand…
DetailsWhen times are challenging, itâs wise to focus on the things within your control. Establishing and cultivating a vibrant corporate culture tops that list. If culture is something that you havenât prioritized in your organization, itâs time to give it some thought. Why? Nurturing corporate culture can help your people and your business thrive. Strong,…
DetailsFar from it. Hereâs what you need to know about SMS marketing. Itâs no secret that successful digital marketing campaigns echo the pulse of consumer behavior. Today, the average American spends 5.4 hours a day on their smartphone (Provision Living). That screen time presents an invaluable opportunity for your brand to connect with your audience.…
DetailsIf managing your inbox seems like a tall task, take comfort in knowing youâre not alone. On average, working professionals receive 120 emails every day (Campaign Monitor), and we check our emails every 37 minutes, or 15 times a day (Harvard Business Review). That deluge of messages affirms that email marketing isnât going away. HubSpot recently reported…
DetailsAfter months of COVID lockdown, most of us have grown increasingly dependent on our digital devices. In fact, Deloitteâs 2021 Global Marketing Trends study found that more than 63% of people believe they will depend on digital technology more than they did before the pandemic, even after it ends. So, does that digital dependence make…
DetailsWhether you manage your business virtually or in a physical, brick-and-mortar space, you still interact with your customers. The human element is present in every business, which makes developing relationships with customers an absolute essential. It used to be that providing the best quality product or service earned customer loyalty. But times have changed. Today’s…
DetailsLast year, digital technology was the glue that held us together: According to Forbes, global online content consumption doubled in 2020: With WFH orders in place, video conferencing became the new norm. eCommerce sales soared. Live video streams took the place of in-person events. And people spent a lot more time on social media What…
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