As the pandemic has shifted us further away from in-store product browsing and purchasing, packaging has taken on even greater significance: With less foot-traffic in stores, product packaging is one of the only physical touch points between many brands and their customers, which underscores the importance of making the most of those brand engagement opportunities.…
DetailsOLooking for new ideas or insights? Here’s what we’re listening to right now… The explosive growth of podcasts is truly remarkable. The 2021 data tallies 1,750,000+ podcasts and more than 43 million episodes (podcasthosting.org)—startling numbers when you consider there were only 500,000 active podcasts just three years ago in February 2018. If you’re a pod…
DetailsHot Promotional Products for 2021 provide a way to strengthen customer connections. You’ve likely heard these words from Maya Angelou: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” That famous quote is relevant not only in a personal…
DetailsOne of the big shifts we’ve seen in marketing during the pandemic is the increased demand for authentic and personal brand connections. These engaging, transparent connections are now the new normal. They’re essential to gaining customer trust and building brand loyalty, which explains why influencer marketing continues to dominate social media trends. Unlike banner ads…
DetailsAs marketers we know that our industry is constantly evolving. Driven by the warp speed of digital media, it’s important to stay on top of the latest trends so we can align our marketing programs to make stronger connections with our customers. Making authentic brand connections is at the root of every successful marketing program.…
DetailsWishing you and yours all the best for a happy, healthy 2021! From your Shamrock Family
DetailsMay your holiday season be merry and bright. From your Shamrock Family
DetailsTough times can bring out the best in people. Sure, they can also bring out the worst. But more often, it’s life’s challenges that create the opportunities that allow us to learn and grow. Clearly, 2020 has had its share of those lessons. At Shamrock, we’ve had to pivot, regroup, expand. And the truth is…
DetailsIt was Benjamin Franklin who famously said, “By failing to prepare, you are preparing to fail.” That sentiment rings true in so many aspects of life and is particularly relevant in regard to public speaking. Whether you’re pitching a potential client or speaking to your internal team, the key to a successful presentation lies in…
DetailsThere’s no such thing as too much good information. And that’s exactly what you get with Entrepreneur magazine. We subscribe to Entrepreneur Today updates for valuable marketing and business insight. If you’re not already doing so, consider signing up to receive their content in your inbox as you move ahead to 2021. Click the link…
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