Last year, digital technology was the glue that held us together: According to Forbes, global online content consumption doubled in 2020: With WFH orders in place, video conferencing became the new norm. eCommerce sales soared. Live video streams took the place of in-person events. And people spent a lot more time on social media What…
DetailsAfter months of sheltering at home due to the pandemic, many of us have grown increasingly reliant on our digital devices to keep us connected to the outside world, whether it’s shopping, or work meetings, or entertainment. It’s no surprise then, that as we look ahead to 2021, digital technology will continue to drive the…
DetailsAfter a year that was anything but predictable, we’re all looking forward to a lot less chaos with a return to more normalcy and balance in the coming months. Not surprisingly, 2021’s graphic design trends reflect those sentiments, leading with clean, clear illustrations, the use of calm, muted colors, and classic serif fonts. Here’s what…
DetailsThe meetings and events industry took a big hit in 2020 with many in-person events cancelled and others transitioning to virtual formats. The upside: We learned a lot about technology, creativity and resilience as we worked to overcome the hurdles created by the pandemic. We embrace these lessons as we prepare for meetings and events…
DetailsAs the pandemic has shifted us further away from in-store product browsing and purchasing, packaging has taken on even greater significance: With less foot-traffic in stores, product packaging is one of the only physical touch points between many brands and their customers, which underscores the importance of making the most of those brand engagement opportunities.…
DetailsOLooking for new ideas or insights? Here’s what we’re listening to right now… The explosive growth of podcasts is truly remarkable. The 2021 data tallies 1,750,000+ podcasts and more than 43 million episodes (podcasthosting.org)—startling numbers when you consider there were only 500,000 active podcasts just three years ago in February 2018. If you’re a pod…
DetailsHot Promotional Products for 2021 provide a way to strengthen customer connections. You’ve likely heard these words from Maya Angelou: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” That famous quote is relevant not only in a personal…
DetailsOne of the big shifts we’ve seen in marketing during the pandemic is the increased demand for authentic and personal brand connections. These engaging, transparent connections are now the new normal. They’re essential to gaining customer trust and building brand loyalty, which explains why influencer marketing continues to dominate social media trends. Unlike banner ads…
DetailsAs marketers we know that our industry is constantly evolving. Driven by the warp speed of digital media, it’s important to stay on top of the latest trends so we can align our marketing programs to make stronger connections with our customers. Making authentic brand connections is at the root of every successful marketing program.…
DetailsWishing you and yours all the best for a happy, healthy 2021! From your Shamrock Family
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