Warmest Holiday Wishes
May your holiday season be merry and bright. From your Shamrock Family
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2020: Our Year of Lessons Learned.
Tough times can bring out the best in people. Sure, they can also bring out the worst. But more often, it’s life’s challenges that create the opportunities that allow us to learn and grow. Clearly, 2020 has had its share of those lessons. At Shamrock, we’ve had to pivot, regroup, expand. And the truth is…
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Master Your Next Presentation. Here’s How.
It was Benjamin Franklin who famously said, “By failing to prepare, you are preparing to fail.” That sentiment rings true in so many aspects of life and is particularly relevant in regard to public speaking. Whether you’re pitching a potential client or speaking to your internal team, the key to a successful presentation lies in…
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Today’s must-read: Branding advice from Entrepreneur Today
There’s no such thing as too much good information. And that’s exactly what you get with Entrepreneur magazine. We subscribe to Entrepreneur Today updates for valuable marketing and business insight. If you’re not already doing so, consider signing up to receive their content in your inbox as you move ahead to 2021. Click the link…
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Happy Thanksgiving!
Thanksgiving greetings from the Shamrock Companies.
Marriage & Marketing: Great things happen when the right people get together.
Last month, I got married. With so many uncertainties this year, we weren’t sure our dream wedding would become a reality. But after two years of planning and six months of reshuffling, we blissfully walked down the aisle surrounded by our family and friends. As I managed the details for our special day, I was…
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Holiday Gifting Trends 2020: How to mindfully celebrate your employees and customers this season.
Capping off what has been a bumpy 2020, this holiday season is going to feel different for many of us. And that’s because we are different: The pandemic has changed our lives—and as a result, our new perspectives, habits and behaviors will shape the way we approach the holidays, from the ways we’ll celebrate, to…
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Customer Expectations vs. Reality: How to fine-tune your customer experience.
Whether you sell cheeseburgers or software, understanding what your customers expect from you, and then delivering on those expectations, is central to the success of your business. The truth is, merely satisfying customer expectations doesn’t cut it anymore. Today’s customers are savvy—they research products and brands prior to making purchase. They want an authentic connection…
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Are you approaching marketing backwards? Here’s how to turn it around.
If your brand messaging leads with features and benefits, or starts by touting your industry experience…or innovation…or history, you’re doing it old-school. Today’s savvy, well-read consumers are more interested in what your product or service can do for them. Will it make their jobs easier? Save them money? Create greater balance in their lives? Leading…
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2021 Marketing Trends: Things are about to get real.
Among other lessons, the pandemic has taught us that personal connections matter. As we’ve sheltered in place and kept our distance, we’ve realized how much we truly need each other. As humans, social interaction is necessary not just to survive, but to thrive. Research shows that creating and maintaining social interactions is vital to our…
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