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DetailsThanksgiving greetings from the Shamrock Companies.
Last month, I got married. With so many uncertainties this year, we weren’t sure our dream wedding would become a reality. But after two years of planning and six months of reshuffling, we blissfully walked down the aisle surrounded by our family and friends. As I managed the details for our special day, I was…
DetailsCapping off what has been a bumpy 2020, this holiday season is going to feel different for many of us. And that’s because we are different: The pandemic has changed our lives—and as a result, our new perspectives, habits and behaviors will shape the way we approach the holidays, from the ways we’ll celebrate, to…
DetailsWhether you sell cheeseburgers or software, understanding what your customers expect from you, and then delivering on those expectations, is central to the success of your business. The truth is, merely satisfying customer expectations doesn’t cut it anymore. Today’s customers are savvy—they research products and brands prior to making purchase. They want an authentic connection…
DetailsIf your brand messaging leads with features and benefits, or starts by touting your industry experience…or innovation…or history, you’re doing it old-school. Today’s savvy, well-read consumers are more interested in what your product or service can do for them. Will it make their jobs easier? Save them money? Create greater balance in their lives? Leading…
DetailsAmong other lessons, the pandemic has taught us that personal connections matter. As we’ve sheltered in place and kept our distance, we’ve realized how much we truly need each other. As humans, social interaction is necessary not just to survive, but to thrive. Research shows that creating and maintaining social interactions is vital to our…
DetailsThanks to technology, we live more informed, well-prepared lives. If we’re tracking a shipment, we not only receive delivery status updates, but a photo of the package when it arrives at our doorstep. Preparing for a flight? We get text alerts regarding gate changes or itinerary updates. Where we used to have to dig for…
DetailsWe’ve all been here: You’re enjoying yourself at a party only to get cornered by that person—the one who sucks you into a one-sided conversation. You’re unable to get a word in edgewise. And with no back-and-forth banter it’s nearly impossible to find a break that allows for a graceful exit. You’re stuck. It can…
DetailsWhen I’m working long hours on a pitch or presentation, I always welcome a few mental breaks to keep me focused. For some people, pausing during their workday to play a game is just the diversion they need to help them stay on task. Games can be a great way to improve your mood, clear…
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