It’s been said that hard times reveal true character. I think we can all relate right now: In times as uncertain as these, we have two choices: to complain and throw in the towel…or adjust our mindset to find new opportunities for growth, development and happiness. It’s a choice. Now more than ever, that strength-of-mindset…
DetailsSince the advent of COVID-19, most business operations have been turned upside down. With no definitive timeline for when business as usual will resume, moving forward with a modified marketing plan is your best bet for moving forward. For member-driven organizations like professional associations, the now-remote workplace poses a unique set of challenges. How do…
DetailsMost of us aren’t fond of the hard-sell approach. We’d rather engage with a brand and understand more about them before we get into the products or services they have to offer. To help customers and prospects get acquainted with your brand, it’s hard to beat the power and effectiveness of storytelling. In last week’s…
DetailsFully-automated, digitally-driven communication has become the new normal. Couple that with #ad and #sponsored content, and it’s easy to see why consumers today are craving greater authenticity and transparency—and a more human touch—from brands competing for their attention. One great way to make your brand more relatable, and to make an emotional connection with your…
DetailsBeing recognized at work makes employees happy—and happy employees are more loyal employees. Here’s proof: 82% of employees consider recognition an important part of their happiness at work and 63% who are recognized are very unlikely to look for a new job. (SurveyMonkey, Bonusly) We can all agree that making happy happen at work looks…
DetailsA social media scroll is here and gone, but print marketing endures. If you’ve got all your marketing eggs in one digital basket, the latest print data might change your mind. Here’s a recap of print technology trends—and tips for how to use the power of print to boost your brand. Print use in marketing…
DetailsAs humans we have an innate desire to feel understood. Showing empathy is one way to make that connection. More than compassion, when we genuinely empathize with someone—or seek to truly understand their emotions, experiences and perspectives—we create a powerful sense of trust. Empathy is a life skill. It’s important for personal development. By broadening…
DetailsThis blog was originally posted in 2018 and has been updated with new content. There have been a lot of lessons learned during this global pandemic. Among those at the top is the importance of building and strengthening your business supply chain. We’ve all experienced it. Empty shelves, out-of-stock items, shipping delays, or the inability…
DetailsAn engaging corporate culture is vital to helping any company thrive. But how does that engagement happen now, during a time when many of us are still working from our homes? It’s important to start by recognizing that things are different right now. Not only is the current job market uncertain, but we’re all tasked…
DetailsIf you’re thinking newsletters are old school, think again. Now upgraded to an easy-to-consume digital format, these communications are an important element of branding. Enewsletters provide a unique opportunity to connect with your customers on a very personal level, delivering content that they believe is worth their time and attention, and that (hopefully) keeps them…
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