We all like to work with and buy products from people and/or brands that we have a connection with. It’s human nature to gravitate toward something familiar or someone with whom we share a common interest. Even if your industry isn’t innately engaging or your business is more traditional, you can still make connections with existing…
DetailsI’m a dominant right-brain thinker, so I naturally gravitate toward creative marketing concepts. But the practical, left-brain side of me knows the value in using a marketing pitch that simply explains the product or service. This fact-driven approach is the essence of informational marketing—and it’s one that should be incorporated in your marketing strategy. A…
DetailsChange is good. And it’s also inevitable. At some point, we’ll all experience some degree of change in our personal and professional lives. But, managing those transitions is something that some of us seem to be better at than others. As a person who has weathered a few transitional storms, here’s what I can share:…
DetailsWebsite redesign is a multi-faceted process that requires more than strong graphic design and compelling copywriting. At Shamrock, designing and rebranding websites for our clients is among our everyday charges. When we recently carved out the time to update our own site, we followed the same discovery process and framework that we use with our…
DetailsIt feels good to do good—and it feels even better to honor those who are leading the charge. That was the collective sentiment last night at Punch Bowl Social in Cleveland where a big crowd gathered at the 2nd Annual ‘Champions in the Community’ event. The benefit honored local champions in the Greater Cleveland sports…
DetailsMore experiences. Less stuff. That pretty much sums up the millennial mindset. Today, more young adults are choosing experiences over possessions…like travel over a new car. Or concert tickets instead of designer shoes. Experiences matter—not only in everyday life, but also in marketing. The rise of experiential marketing gives today’s mobile-driven consumers what they want:…
DetailsI was recently asked a great interview question: If you could write a book about your life, what would the title be and why? My answer: “I Wish I Hadn’t Said That.” Because, sometimes…I wish I hadn’t said that. Do you ever wish you could take back something you’ve said? Or get the chance for…
DetailsIt’s the thought that counts. That’s the gift-giving mantra that many of us embrace—and one that rings true when considering executive gifts. Putting thought and effort into the discovery process first is what helps us arrive at the right gift, for the right occasion, and at the right price. Because it’s important to factor in…
DetailsI saw a marquee sign the other day that made me laugh: Respect your parents. They passed school without Google. We’ve all become so accustomed to scrolling, clicking or asking Alexa for the info we need, that it’s hard to imagine life without modern technology. Thus, the appeal of direct mail. It’s a refreshing change…
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