Does your brand have a dedicated following? Whether you sell pizzas or insurance policies, brand loyalty matters; itās good for business. Attracting and maintaining customers long term ultimately leads to increased profits. According to Adobe, repeat customers buy nearly 30% more items per order than first-time shoppers and are nine times more likely to convert…
DetailsWe live in an environmentally- and socially-conscious age where consumer shopping decisions are now closely linked to corporate values. Recent studies show that more consumersāparticularly Millennialsāare gravitating towards brands that demonstrate good will. 88% of consumers said they would be more loyal to companies that support social or environmental issues, and 90% would switch to…
DetailsWhen was the last time you browsed through a catalog and then picked up the phone to place an order? If youāre like most Americans, itās been awhile. There are 217.1 million online shoppers in the United Statesāa number thatās projected to reach 224 million this year (Statista). So, how does that impact print marketing…
DetailsIt used to be that the quality of goods or services is what created a happy customer. But that was then. And this is the age of customer engagement. Today, customers want to feel appreciated, engaged and connected with their chosen brands. Hereās proof: 86% of buyers will pay more for a better customer experience…
DetailsA few weeks ago, Facebook and Instagram experienced outages, leaving users frustratedāand brands in the dark. Unable to post content and connect with their customers, many businesses lost revenue. So, whatās the lesson? The social media blackout is a great example of why integrated, multi-channel marketing is so important for brand success. Placing all your…
DetailsPicking up where we left off last weekā¦ At Shamrock, our unique corporate culture is borne from the intentional work that we doāand most importantly, the way in which we do that work. Our charge is to help individuals and companies perform at their highest levels. Hereās how we make that happen for each of…
DetailsMission statements. Core values. These are the guiding principles that capture the essence of our businesses, articulating who we are, what we do, and why we do it. But these words on paper are only effective if they translate into everyday action. That action is something weāre deliberate about at Shamrock: We work to align…
DetailsAt Shamrock, weāre all about sharing the wealthāso weāre reposting this article from Content Marketing Institute that offers valuable tips about how to build trust in your brand. Hereās the article in its entirety: Thereās a crisis in consumer trust. At least thatās the word in the research. The 2018 Edelman Trust Barometer revealed that…
DetailsSome people argue that digital technology has dulled our minds. (Even our text messages are auto-corrected!) But the truth is, technology makes us smarter marketers. It used to be that we manually analyzed mounds of consumer data in hopes of aligning our marketing programs for greater ROI. But Artificial Intelligence (AI) technology changes all that.…
DetailsWhen was the last time you used a map instead of GPS? Or an encyclopedia instead of Google?Ā Times have changed. Technology has evolved. But have your business processes kept pace? Many of us have solid business plans. We set goalsābut then we revert to old-school processes and practices instead of using efficient, technology-based organizational…
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