In a world ruled by digital interaction, establishing authentic, face-to-face connections is good for business. Trade shows are great for fostering that one-on-one interaction while providing a host of growth-driving opportunities like generating sales leads, attracting new partners or buyers, and creating and furthering brand awareness. If youâre not doing so already, these events should…
DetailsA few years ago, I sat in on a client meeting with one of our sales reps who was meeting with a previous customer to reestablish a connection (and ideally, earn back her business). While I mostly sat back and listened, I did ask the client this question: Can you give me an example of…
DetailsIn todayâs digital-driven marketing world, weâre learning that print is more relevant than ever. While social media and influencer marketing still have their place, print marketing remains strong because of its perceived value. A tangible printed piece, like direct mail, makes a memorable brand connection with a shelf life that outlasts a typical social media…
DetailsDoes your brand have a dedicated following? Whether you sell pizzas or insurance policies, brand loyalty matters; itâs good for business. Attracting and maintaining customers long term ultimately leads to increased profits. According to Adobe, repeat customers buy nearly 30% more items per order than first-time shoppers and are nine times more likely to convert…
DetailsWe live in an environmentally- and socially-conscious age where consumer shopping decisions are now closely linked to corporate values. Recent studies show that more consumersâparticularly Millennialsâare gravitating towards brands that demonstrate good will. 88% of consumers said they would be more loyal to companies that support social or environmental issues, and 90% would switch to…
DetailsWhen was the last time you browsed through a catalog and then picked up the phone to place an order? If youâre like most Americans, itâs been awhile. There are 217.1 million online shoppers in the United Statesâa number thatâs projected to reach 224 million this year (Statista). So, how does that impact print marketing…
DetailsIt used to be that the quality of goods or services is what created a happy customer. But that was then. And this is the age of customer engagement. Today, customers want to feel appreciated, engaged and connected with their chosen brands. Hereâs proof: 86% of buyers will pay more for a better customer experience…
DetailsA few weeks ago, Facebook and Instagram experienced outages, leaving users frustratedâand brands in the dark. Unable to post content and connect with their customers, many businesses lost revenue. So, whatâs the lesson? The social media blackout is a great example of why integrated, multi-channel marketing is so important for brand success. Placing all your…
DetailsPicking up where we left off last week⌠At Shamrock, our unique corporate culture is borne from the intentional work that we doâand most importantly, the way in which we do that work. Our charge is to help individuals and companies perform at their highest levels. Hereâs how we make that happen for each of…
DetailsMission statements. Core values. These are the guiding principles that capture the essence of our businesses, articulating who we are, what we do, and why we do it. But these words on paper are only effective if they translate into everyday action. That action is something weâre deliberate about at Shamrock: We work to align…
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