It’s summertime, and life is easy. The time is right for warm-weather marketing. So, consider using the power of personalization to create memorable brand connections with your target audience. People feel valued and appreciated when they receive a promotional item with their name, a favorite brand, or a design that reflects their interests—feelings that can…
DetailsAs marketers, we all crave that rich data – the kind that lets us craft hyper-personalized campaigns that resonate deeply with our audience. But the reality is that consumers today are facing a complex data landscape. If you read the news, then you know that data breaches have become more common. From big box retailers…
DetailsThe past few years have fundamentally changed how we work. While many employees are back in the office, a fully remote team is no longer a novelty. A hybrid model with a mix of in-person and remote work is becoming the norm. This shift requires a fresh approach to sales meetings, a cornerstone of team…
DetailsIn today’s digital age, cutting through the noise and reaching your target audience can feel like an uphill battle. Traditional B2B marketing tactics, like mass email blasts or generic social media campaigns, can often miss the mark entirely. That’s where Account-Based Marketing (ABM) comes in. ABM is a strategic marketing approach that allows you to…
DetailsForget everything you thought you knew about company stores. The game has completely changed. Today’s next-generation company stores go far beyond ordering promotional merchandise. They’re powerful portals for streamlining essential functions from business development to employee engagement and onboarding to event management. If you’re only using your company store for employees to order branded products,…
DetailsGen Z, born between 1997 and 2012, is a massive force with an estimated spending power of $360 billion [Gen Z Planet]. The most ethnically diverse generation, Gen Z has surpassed Millennials as the largest generation, reaching 20% of the US population as of 2023. Understanding their unique habits and preferences is critical for any…
DetailsGone are the days of mass-market messaging. Today’s savvy consumers crave authenticity and relevance. Enter personalization and hyper-targeting, the essential marketing tools for building meaningful connections with your audience. What’s the Difference? Personalization tailors your message to individual preferences. Imagine receiving an email with your name and product recommendations based on your past purchases. That’s…
DetailsEarth Day is around the corner, but eco-awareness is a year-round movement. Consumers, especially Gen Z, are increasingly drawn to brands that prioritize sustainability. A recent Cone Communications study found that 83% of global consumers would switch brands based on environmental and social impact. This presents a powerful opportunity: Eco-conscious marketing practices and Earth Day…
DetailsThe “Best” AI Tools for Business (April 2024) Updated on March 25, 2024 By Alex McFarland Unite.AI is committed to rigorous editorial standards. We may receive compensation when you click on links to products we review. Please view our affiliate disclosure. Feeling overwhelmed by the ever-growing world of AI for business? You’re not alone. Artificial…
DetailsCalling all marketing managers, brand enthusiasts, and anyone who loves seriously cool brand swag, Shamrock is hosting a free, in-person promotional product and apparel showcase at our corporate office next week. This engaging swag showcase is designed to fuel your marketing creativity and connect you with the hottest promotional products, apparel, and gifting trends. Mark…
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