In today’s digital age, cutting through the noise and reaching your target audience can feel like an uphill battle. Traditional B2B marketing tactics, like mass email blasts or generic social media campaigns, can often miss the mark entirely. That’s where Account-Based Marketing (ABM) comes in. ABM is a strategic marketing approach that allows you to…
DetailsForget everything you thought you knew about company stores. The game has completely changed. Today’s next-generation company stores go far beyond ordering promotional merchandise. They’re powerful portals for streamlining essential functions from business development to employee engagement and onboarding to event management. If you’re only using your company store for employees to order branded products,…
DetailsGen Z, born between 1997 and 2012, is a massive force with an estimated spending power of $360 billion [Gen Z Planet]. The most ethnically diverse generation, Gen Z has surpassed Millennials as the largest generation, reaching 20% of the US population as of 2023. Understanding their unique habits and preferences is critical for any…
DetailsGone are the days of mass-market messaging. Today’s savvy consumers crave authenticity and relevance. Enter personalization and hyper-targeting, the essential marketing tools for building meaningful connections with your audience. What’s the Difference? Personalization tailors your message to individual preferences. Imagine receiving an email with your name and product recommendations based on your past purchases. That’s…
DetailsEarth Day is around the corner, but eco-awareness is a year-round movement. Consumers, especially Gen Z, are increasingly drawn to brands that prioritize sustainability. A recent Cone Communications study found that 83% of global consumers would switch brands based on environmental and social impact. This presents a powerful opportunity: Eco-conscious marketing practices and Earth Day…
DetailsThe “Best” AI Tools for Business (April 2024) Updated on March 25, 2024 By Alex McFarland Unite.AI is committed to rigorous editorial standards. We may receive compensation when you click on links to products we review. Please view our affiliate disclosure. Feeling overwhelmed by the ever-growing world of AI for business? You’re not alone. Artificial…
DetailsCalling all marketing managers, brand enthusiasts, and anyone who loves seriously cool brand swag, Shamrock is hosting a free, in-person promotional product and apparel showcase at our corporate office next week. This engaging swag showcase is designed to fuel your marketing creativity and connect you with the hottest promotional products, apparel, and gifting trends. Mark…
DetailsSpring has sprung! The season of vibrant colors, blooming flowers, and (hopefully) warmer weather under blue skies. It’s also a perfect time for businesses to use fresh branded swag and promo ideas to create new customer connections and engage with employees, suppliers, and partners. But how do you stand out from the spring shower of…
DetailsPassionate sports fans define Northeast Ohio. But even the most dedicated fans among us might need to be more familiar with the Greater Cleveland Sports Commission (GCSC). This non-profit flies under the radar, working tirelessly behind the scenes to help bring major sporting events and competitions to the region. Event experiences that leave a lasting…
DetailsIf you’re lucky enough to be Irish, you’re lucky enough. That’s how I felt growing up in an Irish family, and today, I feel equally proud to be part of an organization that shares a bit of that heritage. I often get the question: How did Shamrock get its name? So, with St. Patrick’s Day almost…
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