Do I have your attention? If I do, it wonāt be for long: According to Statisticbrain.com, the average person’s attention span is eight seconds and most of us read only 28 percent of the words on a webpage. As marketers, that makes it challenging to engage and convert readers. This is where strong calls to…
DetailsIn last weekās blog, we talked about the importance of creating customer/buyer personas to drive better marketing outcomesāand what kinds of information you should include in those profiles. Remember, youāre digging deep to uncover basic data, as well as habits, interests and other preferences. This information helps you to create an avatar of your target…
DetailsMicrosoft reports the average personās attention span is just eight seconds. Thatās not surprising given the amount of content we consume every day. According to the American Marketing Association, we are exposed to up to 10,000 brand messages a day. As a marketer, how do you make sure your customers donāt simply scroll right by…
DetailsHave you ever watched or read an ad only to immediately forget the advertised product or brand? I know I have. As marketers, weāre tasked with making memorable brand connections. So, how do we improve our chances of creating content that sticks? In part, it requires using the right words. There are also guidelines that…
DetailsWeāre already past the mid-point in January. So, how are you doing with those New Yearās resolutions? Iām still hearing people talk about reorganizing, streamlining, detoxing. But just how do you get thereāhow do you make those self-promises (or goals) stick? I contend that this year, Iām āmaking healthy a habit.ā And that goes beyond…
DetailsIs your brand trustworthy? While you may be strong in your conviction, your answer might not resonate with todayās consumers. According to the 2018 Edelman Trust Barometer (the industry standard for measuring consumer trust) only 48% of Americans trust businesses. And that number is on the decline. So how do you build trust among leery…
DetailsDespite the pervasive draw of social media posts, shares and double-taps, email marketing emerges as a solid investment for your brand. Email has a median ROI of 122%āthatās more than four times higher than other marketing formats, including social media, direct mail and paid search (Direct Marketing Association and Demand Metric). Looking to make the…
DetailsĀ Marketing is being shaped by emerging technologies, methods and patterns. Deep Patel VIP Contributor Author of A Paperboy’s Fable: The 11 Principles of Success It’s difficult to predict which methods will connect with consumers most effectively in the ever-changing landscape of marketing. Just when marketers believe they understand their audience, a new technology, new behavior…
DetailsIām a big believer in the power of planning. Itās that time of year again when many of us look back at our progress over the past 12 months, reassess our path, and develop a plan for making the most of the year ahead. An article in Inc. Magazine by Aha! CEO Brian de Haaff…
DetailsYou wouldnāt meet with a prospective customer without being prepared to discuss the value you bring to the table; that would be an opportunity missed. Similarly, you donāt want visitors to log on to your website without providing them with essential information and a means for continued dialogue. Website lead generation tools do just that:…
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