Ā Marketing is being shaped by emerging technologies, methods and patterns. Deep Patel VIP Contributor Author of A Paperboy’s Fable: The 11 Principles of Success It’s difficult to predict which methods will connect with consumers most effectively in the ever-changing landscape of marketing. Just when marketers believe they understand their audience, a new technology, new behavior…
DetailsIām a big believer in the power of planning. Itās that time of year again when many of us look back at our progress over the past 12 months, reassess our path, and develop a plan for making the most of the year ahead. An article in Inc. Magazine by Aha! CEO Brian de Haaff…
DetailsYou wouldnāt meet with a prospective customer without being prepared to discuss the value you bring to the table; that would be an opportunity missed. Similarly, you donāt want visitors to log on to your website without providing them with essential information and a means for continued dialogue. Website lead generation tools do just that:…
DetailsIn 2018, weāve seen the continued rise of influencer marketing, with a nod toward more transparent partnerships between brands and their celebrities or ambassadors. And the latest data shows no signs of slowing. More brands are trusting influencers to help grow their audience and boost sales using social media channelsābecause it works. Marketers received $7.65…
DetailsKeep up or get left behind. This is the everyday marketing challenge in todayās fast-paced, digital world. When it comes to your website, staying on top of the latest trends in relation to both site appearance and functionality is what will help you make a strong brand statement: Strive to make it accessible, easy to…
DetailsHappy Thanksgiving from all of us at The Shamrock Companies.
With the explosion of the mobile market this decade, marketers need to be constantly on the lookout for ways to tailor their efforts to the mobile user. After all, Mary Meekerās 2018 internet trends report shows that more than half of the 5.9 hours that people spend on the internet each day is through mobile…
DetailsWith more than 150 million active users, Pinterest has become the go-to resource for everything from recipes and makeup tutorials, to furniture refinishing and tattoo designs. Pinterest positions itself as the worldās catalog of ideasābut itās also a prime channel for brand marketing: In a recent survey, 93% of pinners said they use Pinterest to…
DetailsAccording to a recent report by Industry Week, Americans attend more than 25 million meetings each day. And we waste approximately $37 billion on unproductive meetings annually. The reality is that client sales meetings are essential; and when approached with thorough planning and preparation, they can be incredibly productive. I spent years as a straight-commission…
DetailsAs the adage goes, Time Is Money. So then, ask yourself: Am I spending it wisely? Iāve found that, in some instances, itās worth the effort to invest your timeā¦ Sometimes I drive to Costco to buy steaks. While itās further away from home than the supermarket, the quality and price is much better, so…
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