In 2018, we’ve seen the continued rise of influencer marketing, with a nod toward more transparent partnerships between brands and their celebrities or ambassadors. And the latest data shows no signs of slowing. More brands are trusting influencers to help grow their audience and boost sales using social media channels—because it works. Marketers received $7.65…
DetailsKeep up or get left behind. This is the everyday marketing challenge in today’s fast-paced, digital world. When it comes to your website, staying on top of the latest trends in relation to both site appearance and functionality is what will help you make a strong brand statement: Strive to make it accessible, easy to…
DetailsHappy Thanksgiving from all of us at The Shamrock Companies.
With the explosion of the mobile market this decade, marketers need to be constantly on the lookout for ways to tailor their efforts to the mobile user. After all, Mary Meeker’s 2018 internet trends report shows that more than half of the 5.9 hours that people spend on the internet each day is through mobile…
DetailsWith more than 150 million active users, Pinterest has become the go-to resource for everything from recipes and makeup tutorials, to furniture refinishing and tattoo designs. Pinterest positions itself as the world’s catalog of ideas—but it’s also a prime channel for brand marketing: In a recent survey, 93% of pinners said they use Pinterest to…
DetailsAccording to a recent report by Industry Week, Americans attend more than 25 million meetings each day. And we waste approximately $37 billion on unproductive meetings annually. The reality is that client sales meetings are essential; and when approached with thorough planning and preparation, they can be incredibly productive. I spent years as a straight-commission…
DetailsAs the adage goes, Time Is Money. So then, ask yourself: Am I spending it wisely? I’ve found that, in some instances, it’s worth the effort to invest your time… Sometimes I drive to Costco to buy steaks. While it’s further away from home than the supermarket, the quality and price is much better, so…
DetailsTimes are changing. The latest Pew Research figures show that by 2019, at 73 million, millennials will overtake baby boomers in population, becoming America’s largest adult generation. Loosely defined as those between ages 21 and 34, millennials are a unique demographic that have come of age in the digital era. So, what does that mean…
DetailsThe claim that 50 is the new 40 might not be too far-fetched. Medical technology and improved nutrition have extended our lifetimes, with many baby boomers (age 54 to 72) living healthier and more active lives than generations before them. But, while today’s seniors may be more vital, there is still a misconception that boomers…
DetailsDo you remember when you got lost on a road trip and had to pull out a map to get yourself back on track? No voice-assist GPS. No recalculating. Even as a Waze user, I’m confident that need be, I could find my way using map-reading skills. Without digital tools, I could still get there. But…
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