Itās the thought that counts. Thatās the gift-giving mantra that many of us embraceāand one that rings true when considering executive gifts. Putting thought and effort into the discovery process first is what helps us arrive at the right gift, for the right occasion, and at the right price. Now is the time to start…
DetailsWe live in the instant-gratification age. Whether weāre tracking a package or running a meeting, we expect instant status updates. When managing marketing assets and inventory, such real-time updates are not only convenient, they can help you run your business with greater productivity, increased brand control and at a cost savings. As businesses grow, diversify,…
DetailsToday, more of us get our news and industry updates from digital channels. So, itās no surprise that the popularity of podcasts is on the rise: According to Nielsen, 50% of all U.S. homes are podcast fans, with more than 525,000 active podcasts and over 18.5 million episodes (Fast Company 2018). With all that content…
DetailsDo your marketing efforts focus on new customersāor on those who are already loyal to your brand? The answer should be: both. When you consider that acquiring a new customer is five to 25 times more expensive than retaining an existing one (Harvard Business Review), it makes sense to focus on keeping the customers you…
DetailsNo one disputes that the velocity of change in modern marketing strategy and tactics is astounding. Just keeping current with the latest trends and thought leadership can be overwhelmingānot to mention that quickly shifting gears and changing direction can pose a significant challenge for many organizations. So how do you keep up? How do you…
DetailsIn this era of podcasts, YouTube channels and online news sources, itās easier than ever to continuously build upon your base of knowledge and experience. In addition to learning new stuff, itās wise to look at our everyday actions to make sure weāre aligned to reach our goals. This is particularly true of marketing: While…
DetailsThereās a lot of buzz surrounding the importance self-care: the self-initiated effort to assess, and then take an active role in preserving or improving, oneās health. And why not? Being aware of what we need or lack, and then identifying how we can improve, can improve our quality of life. That same self-reflective, re-calibration practice…
DetailsWhen it comes to quickly and effectively delivering a brand message, there is power in video marketing. According to data from Brightcove, social video generates 1,200% more shares than text and images combined. And video drives a whopping 157% increase in organic traffic from search engines. Why is video important? At Shamrock, we see video…
DetailsA successful special event takes more than an engaging program and an open bar, it requires strategic marketing to drive attendance at, and create a buzz surrounding, the event experience. Following is an essential event marketing checklist to keep the effort on track. Why/Who? Consider these questions first: Why and to whom are you marketing…
DetailsWeāve all felt the rush of finding ourselves in the exactly the right place at the right time. Like when the front spot in the over-crowded parking lot opens just as you pull up. Or when the price of airfare drops the day youāre ready to book a flight. Digital targeting creates that same sense…
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