Do you read nutritional food labels? I do. And according to a survey by the Food and Drug Administration, Iām not alone: Half of all adults read the nutrition facts label āalwaysā or āmost of the time,ā according to the latest FDA Health and Diet Survey. There is a packaging trend that tracks with that…
DetailsIām a big believer in the power of planning. Itās that time of year again when many of us look back at our progress over the past 12 months, reassess our path, and develop a plan for making the most of the year ahead. A recent article in Inc. magazine by Aha! CEO Brian de…
DetailsThe holiday season is officially upon us: The ideal time to revisit your year-end social media strategy to make sure youāre taking advantage of every opportunity to make memorable brand connections with your audience. This article (reprinted in its entirety) from MarketingProfs Today is a good read that outlines seven tips for reviewing and recalibrating…
DetailsDo your marketing efforts focus on new customersāor those loyal to your brand? The answer should be: both. When you consider that acquiring a new customer is āfive to 25 times more expensive than retaining an existing oneā (Harvard Business Review), it makes sense to focus on keeping the customers you have, happy. According to…
DetailsIt used to be that the quality of goods or services is what created a happy customer. But that was then. And this is the age of customer engagement: Today, customers want to feel appreciated, engaged and connected with their chosen brands. Consider these new statistics: 86% of buyers will pay more for a better…
DetailsIt feels good to do good. Most of us who donate our time to causes or organizations that are meaningful to us would likely agree: Volunteering allows us to give back, while rewarding ourselves in the process. Thereās research that supports those feel-good benefits: Itās been found that volunteering improves your health. According to a…
DetailsWith gift-giving season upon us, weāre passing along some great ideas from our customerās playbook: The following DIY gift blog is from Vitamix. While Shamrock has been working with Vitamix for years, weāre also product devotees (we have a Vitamix in our breakroom), so you can bet weāll be testing some of these creative recipes…
DetailsWith so much emphasis today on digital marketing, businesses might write off print as a viable channel for making solid brand connections with customersābut new statistics suggest otherwise: According to recent data, the tangible power of print still resonates: ā¢ 92% of 18 to 23-year-olds find it easier to read printed content than digital. (Oxford…
DetailsThe engaging power of video is captivating the social media stage. Live video (Facebook Live) and ephemeral (disappearing) content via Instagram Stories are two trends that are pushing video as an essential element of social media marketing.Ā And with good reasonāvideo makes powerful connections and starts a brand-centered conversation with your customers. When it comes to…
DetailsHarnessing the power of promotional products We just got our hands on the Promotional Products Association International (PPAI) 2017 Consumer Study. The results speak to the pervasive power of promotional products: The study found that 89% of consumers had received a promotional product within the past six monthsāand 8 in 10 of them researched the…
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