In 2012, Shamrock celebrated women throughout the entire month of May. Digging through our archives, we found this oldie but goodie: A blog by Bob Troop about the influence of powerful women. So, before this month comes to a close weād like to share this post from May 2012ā¦its message still resonates with us today.…
DetailsLook in the mirror and answer yourself honestly: Do you have self-discipline? Many of us strive for things within our reachābetter health, a happier life, earning more money. If you have a goal, and a plan to achieve that goal, the only thing standing in your way isā¦you, and the self-discipline required to execute your…
DetailsWhat an amazing fundraising effort: 8 candidates. 10 weeks. $584,000 earned for LLS. This past weekend at the Renaissance Cleveland Hotel, The Leukemia & Lymphoma Society (LLS) 2017 Man and Woman of the Year campaign wrapped up at the annual Gala event. Supported by my incredible team, we raised $81,477 for LLS, and in doing…
DetailsIn survey after survey, associations of all sizes cite building and retaining membership as their greatest challenge. So how do you attract and engage members? Assuming your association offers attractive, tangible member benefits, the next step is to promote that message through branded marketing. Marketing asset management (MAM) is a smart solution for managing personalized,…
DetailsMost of us agree that it feels good when someone weāve just met makes it a point to remember and greet us by name. That personal connection is the warm and fuzzy foundation of the latest industry buzzword: ABM, or Account Based Marketing. ABM is the practice of targeting individual prospect/customer accounts, as opposed to…
DetailsA successful special event takes more than an engaging program and an open bar, it requires strategic marketing to drive attendance at, and create a buzz surrounding, the event experience. Following is an essential event marketing checklist to keep the effort on track: Why/Who? Consider these questions first: Why and to whom are you marketing…
DetailsKnow your audience: Itās the key to every successful marketing effort.Ā In the higher education market, when a campaign is aimed at students, there is one essential link that connects with them above all others: Their cell phones. A recent study from Baylor University found that female college students spend an average of 10 hours…
DetailsDare To Be Differentāand Outwork Your Competition In the world of marketing, it often feels as if everyone is trying to sell something. Everyone wants to be the person to deliver the latest and greatest products and services to the masses. But if we are all climbing the same mountain at the same time, how…
DetailsIt feels good to be in controlāor at least, to have a handle on things within your reach. But that kind of security isnāt always in the cards. If you or someone you love has been diagnosed with cancer, then you get it: A cancer diagnosis is a line-drive foul ball that you didnāt see…
DetailsIf youāre lucky enough to be Irish, then youāre lucky enough. Thatās how I felt growing up in an Irish familyāand as an adult, I feel equally as proud to be part of an organization that shares a bit of that heritage. I get the question often: How did Shamrock get its name? So today,…
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