Is your business ready for the 2015 holiday shopping season? While many retailers already have their holiday marketing programs in motion, if youâre just jumping in now, itâs not too late: Retail marketing doesnât need to be elaborate. But it does need to be smart. If mobile isnât part of your marketing strategy, it should…
DetailsIf you were anywhere around Cleveland in early September, chances are you were seeing orange. Everywhere. Content Marketing Institute held its 5th annual Content Marketing World conference downtown, drawing more than 3,200 marketing professionals from all over the world. At Shamrock, we value the importance of Content Marketing; in fact, we brought in Institute founder Joe…
DetailsThis month Iâm turning over my blog space to Shamrockâs Tim Berry who recently biked as part of âTeam Roverâ for The American Cancer Societyâs 9th Annual Pan Ohio Hope Rideâa 4-day, 328-mile ride from Cleveland to Cincinnati. Â Timâs effort is one that Shamrockâs Culture Club embraced by rallying support from our employees. Read…
DetailsThe debate has been raging since the rise of digital media: Which is more effective? Print or electronic? If you want people to understand and retain information, studies consistently show that itâs print. Yet on the other side of the aisle, some e-marketers argue that print is dead. The truth is, in this digital age,…
DetailsItâs rare to find a company today that does it all. Outsourcing has become a business necessityâand as such, integrating supply chain management into everyday operations is vital to a strong bottom line. In a mature industry like ours, products have become commoditized. And I see that as a good thing: Serving our customers means providing…
DetailsIt used to be that when we picked up a magazine or newspaper, we actually had to read content to get the advertiserâs brand message. But that was then. Today, augmented reality (AR) has taken print to a 3D level: By immersing the user in a living, moving virtual world, AR has completely changed how…
DetailsIn this digital age, so much of our everyday business is managed online. But as with any other aspect of our lives, balance is essential to success. Promotional products are the ideal source for equilibrium in your marketing program because they make a brand impression offline. Think about it: How many logoed t-shirts do you…
DetailsWhen people think printing, they think Shamrock. Because Shamrock is an industrial printing resource, among our extensive marketing service offerings, some people make the assumption that weâve got 3-D printers in our warehouses. But there is a misnomer about 3-D printing: It is a new (and expensive) technology thatâs used for special applications. 3-D printers…
DetailsWeâre already at the end of January: So, how are you doing with those New Yearâs resolutions?  Iâm still hearing people talk about reorganizing, streamlining, detoxing. But just how do you get thereâhow do you make those self-promises (or goals) stick? I contend that this year, Iâm âmaking healthy a habit.â And that goes beyond the obvious…
DetailsTo be successful, every team needs to develop solid fundamentals, follow a smart playbook, employ a talented coaching staffâan all-star recruiting classes doesnât hurtâand the free agent market is always a good source for adding talent⌠I could write an entire post using cheesy game-day references that link business and sport. But I wonât. The…
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