Creating a business Facebook page is easy. Maintaining it – not so easy. Sort of like raising kids. Producing them – easy. Rearing them – not so easy. If it were easy, there wouldn’t be a new 5 BIG RULES FOR SUCCESSFULLY MARKETING A FACEBOOK PAGE every week or so. I’ve read dozens of Top…
DetailsRemember when mission statements and corporate values were the big buzz words on the block? It all started in the late 1990s. Big shot management gurus adopted this theory that if chieftains of the organization came together and developed a mission that drives a company, the company would flourish, and its people would multiply, and…
DetailsI have a theory that, if you are stripped of everything: your home, your family, your job… your entire legacy… only then will you really know how you are regarded by others (to paraphrase the Beatles, Will you still love me…). This vision of how I, and Shamrock are perceived, is very important to me. …
DetailsEach of us remembers where we were on that fateful day, when the sky was so crystalline clear and blue that it almost hurt your eyes to look up. The morning seemed beautiful around the country — from California, to Washington D.C, to Pennsylvania, to New York. But the gray pall that would capture the…
DetailsI’m not egotistical enough to think that we do everything right at Shamrock. We always do our best, but chances are we’re not going to be able to please every person, every time. I’ll bet pleasing everyone 100 percent of the time is a track record no one can brag about. Even McDonald’s, a company…
DetailsNo one needs me to tell them that it’s tough getting a job today. We have the media to give us that bad bit of news. But there are jobs to be had. And smart people with certain traits and skills can get jobs. Sure, sometimes opportunity knocks, but in times like these, we all…
DetailsI always wanted to be successful. I guess everyone does. Nobody gets up at 7:30am and says, “I want to be a failure.” But being a success was something I felt compelled to do. I actually read the book How to Succeed in Business Without Really Trying. (More for amusement than instruction, of course.)…
DetailsDuring his three terms as New York’s mayor, Ed Koch was known for asking just about everyone, “How am I doing?” Koch tackled a problem head-on, asking that dreaded question, and expecting an honest answer. He was known to immediately address an issue before it became a major problem. Koch was one of the most…
DetailsAs I’m writing this, at long last, a deal on raising the US debt ceiling and cutting spending has been reached. Had we reached the cutoff point for averting a national crisis, I’m sure a Benevolent Dictator would have stepped in and said, “the buck stops here, and this is what we must do, now.”…
DetailsLast week our guest blogger, Kasey Crabtree, talked about several reasons why B2C businesses should have a Facebook page. While Shamrock is primarily a B2B company, we’re also B2C. Actually, every B2B company is a little bit B2C. We’re all trying to reach our target customers — who are — consumers! We woo them, and,…
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