As marketers, we constantly seek effective ways to connect with our audience and make a lasting impression. Integrated marketing has emerged as a powerful strategy to get there by creating a cohesive, consistent, and impactful brand experience. What is integrated marketing? Integrated marketing is a holistic approach that unifies all marketing efforts to convey a…
DetailsToday, we live in a hyper-digital age where screens dominate our lives. So, while you might be tempted to think that print marketing is a relic of the past, nothing could be further from the truth. Print marketing continues to be a powerful and relevant tool for businesses looking to connect with their audience in a meaningful…
DetailsCustomer loyalty is the secret sauce for creating long-term brand success. But how exactly do you earn it and keep it going? Retail Brew offers customer loyalty strategies with relatable examples of brands doing it right. Below, we’re reprinting the Retail Brew article in its entirety: Amelia Kinsinger In 2015, a direct-to-consumer brand launched with…
DetailsThe traditional employee performance review: It’s an annual exercise dreaded by most employees and managers alike. Beyond the apparent lack of appeal, are reviews worth the time invested? Are they beneficial for the company? Or the employee? I’ve been reviewing our annual performance review process—the questions, the scorecard grading scale—and I’m wondering: What are we…
DetailsIf you want to motivate your team and spread happiness and brand goodwill, it’s hard to beat the dopamine-induced power of gifting. Not only do personalized awards and recognition gifts motivate employees and stakeholders, but they can also make tangible, feel-good brand connections and build stronger relationships. Employee recognition is simply smart business. While it…
DetailsTailgating season is back! And if you’re ready to take your game day celebrations to the next level, we have just the playbook for you. Our team has assembled the ultimate tailgating MVPs: The latest branded promotional products, swag, and apparel on every fan’s wish list. Grow your brand. Rep your team. Beyond showing off…
DetailsIf it’s your job to promote your products or services, be sure that press releases are part of your marketing strategy. Using a press release is a powerful and efficient way to get the word out about products and services, generate leads, and increase brand visibility. According to statistics from Cision, press releases are effective…
DetailsWe’ve reached that bittersweet time of year when the sun sets a little earlier and the air begins to cool. It’s also time for our summer intern to head back to campus, leaving the Shamrock offices much quieter and with less youthful swagger. While we’re sad to see her go, we’re happy to have worked…
DetailsFor businesses navigating today’s increasingly digital space, we often focus on online marketing channels like social media and email campaigns to reach our audience. It’s easy to do. Because we know balanced marketing programs are most effective, it’s essential to look beyond digital-only branding to incorporate offline touches for broader reach and greater impact: That’s…
DetailsA single promotional item can transform your brand’s image and create lasting connections with your audience. And while that might sound simple enough, to stand out in a crowd and leave a memorable impression on your clients and employees requires a thoughtful approach to corporate swag. But, with so many product and apparel options, how…
Details
