The temperatures are falling. That means it’s time to start thinking about cold-weather corporate swag for all your brand needs, like refreshing your online store, shopping employee, customer, and supplier gifts, and updating your onboarding kits. The latest seasonable swag is a great way to keep your employees, customers, and suppliers warm and comfortable this…
DetailsIn today’s digital era, generic marketing messages no longer cut it. Consumers are bombarded with a constant stream of content, so to stand out, your brand must deliver personalized experiences that align with your audience’s interests and preferences. Personalized content is critical to capturing attention, fostering brand loyalty, and ultimately driving conversions. The Search Engine…
DetailsIf you’re in the Cleveland area and are looking for fresh new corporate gifts, onboarding kit essentials, incentive prizes, or updated brand swag, you’re in luck. Next Tuesday, October 24, 2023, at 10:00am, we’re bringing it back: the Shamrock In-person Product Showcase. Join us for this free event at the Holiday Inn, 6001 Rockside Road…
DetailsAs marketers, we constantly seek effective ways to connect with our audience and make a lasting impression. Integrated marketing has emerged as a powerful strategy to get there by creating a cohesive, consistent, and impactful brand experience. What is integrated marketing? Integrated marketing is a holistic approach that unifies all marketing efforts to convey a…
DetailsToday, we live in a hyper-digital age where screens dominate our lives. So, while you might be tempted to think that print marketing is a relic of the past, nothing could be further from the truth. Print marketing continues to be a powerful and relevant tool for businesses looking to connect with their audience in a meaningful…
DetailsCustomer loyalty is the secret sauce for creating long-term brand success. But how exactly do you earn it and keep it going? Retail Brew offers customer loyalty strategies with relatable examples of brands doing it right. Below, we’re reprinting the Retail Brew article in its entirety: Amelia Kinsinger In 2015, a direct-to-consumer brand launched with…
DetailsThe traditional employee performance review: It’s an annual exercise dreaded by most employees and managers alike. Beyond the apparent lack of appeal, are reviews worth the time invested? Are they beneficial for the company? Or the employee? I’ve been reviewing our annual performance review process—the questions, the scorecard grading scale—and I’m wondering: What are we…
DetailsIf you want to motivate your team and spread happiness and brand goodwill, it’s hard to beat the dopamine-induced power of gifting. Not only do personalized awards and recognition gifts motivate employees and stakeholders, but they can also make tangible, feel-good brand connections and build stronger relationships. Employee recognition is simply smart business. While it…
DetailsTailgating season is back! And if you’re ready to take your game day celebrations to the next level, we have just the playbook for you. Our team has assembled the ultimate tailgating MVPs: The latest branded promotional products, swag, and apparel on every fan’s wish list. Grow your brand. Rep your team. Beyond showing off…
DetailsIf it’s your job to promote your products or services, be sure that press releases are part of your marketing strategy. Using a press release is a powerful and efficient way to get the word out about products and services, generate leads, and increase brand visibility. According to statistics from Cision, press releases are effective…
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