If youâre in marketing, own a business, or are prepping for a startup venture, you need to be aware of issues related to trademark, copyright, and patent law not only to protect whatâs yours, but to ensure that youâre not infringing on another brandâs protected rights. But did you know that color is one of…
DetailsThe number of job openings in the United States hit an all-time high, reaching 11.5 million in March â and the number of people quitting set new records, too. So, if youâre among those making a career change or youâre fresh out of college and hitting the job market for the first time, you need…
DetailsUnderstanding what your customers expect from you and then delivering on those expectations is central to the customer experience (CX) and, ultimately, the success of your business. What is customer experience? Customer experience, or CX, is your customersâ holistic perception of their experience with your company or brand. CX is the result of every customer’s…
DetailsHappy summer! After a long winter and a spring season with temps all over the board, itâs nice to see the sunshine and plan for the warmer days and fun times ahead. For many of your employees and customers, summertime means road trips, camping, hiking, golfing, picnics, lazy weekends, and more. So, just in time…
DetailsTime flies when youâre having fun. And for our team at Shamrock, the years have been moving at a fast clip for the past four decades. This month, The Shamrock Companies celebrates a momentous milestoneâ40 years in business. An anniversary like this one makes us pause and reflect. We remember the good stuff: the wins…
DetailsEmployees are now back in the office and on the sales floor for more and more businesses. And while the workplace might look a bit different than it did pre-pandemic, some of the mainstay corporate events are back in action, too, including annual sales meetings. Successful sales kickoff meetings can boost morale and set the…
DetailsThe goal of most ads and other marketing content is to sell a product or service. One way to do that is to use emotional appeal, leading with aesthetics and feelings. The other is to focus on how a product or service works, articulating its advantages. That’s informational marketing. Informational marketing is an effective strategy…
DetailsOver the past two years, businesses in almost every industry and market nationwide experienced a workplace disruption unlike any other. Now, another wave of change is coming: Whether itâs returning to the office full time or adopting a hybrid work model, many companies are transitioning to a different mode of operation. Fast Company reports that…
DetailsIf youâre working to grow your brand in todayâs constantly evolving digital age, donât overlook the power of print. Print and online marketing are becoming uniquely inseparable tools that can help you reach, engage, and influence your prospects and consumers throughout their purchase journey. Print is effective in 2022. Thereâs no denying the influence and…
DetailsYour product or packaging label is often the first tangible experience customers have with your brand, making it prime real estate for brand-building. So, if you’re not already prioritizing your label’s look, feel, and performance features, make 2022 your year to review and refresh your branding with a label update. Label printing is in growth…
Details
