Happy summer! After a long winter and a spring season with temps all over the board, it’s nice to see the sunshine and plan for the warmer days and fun times ahead. For many of your employees and customers, summertime means road trips, camping, hiking, golfing, picnics, lazy weekends, and more. So, just in time…
DetailsTime flies when you’re having fun. And for our team at Shamrock, the years have been moving at a fast clip for the past four decades. This month, The Shamrock Companies celebrates a momentous milestone—40 years in business. An anniversary like this one makes us pause and reflect. We remember the good stuff: the wins…
DetailsEmployees are now back in the office and on the sales floor for more and more businesses. And while the workplace might look a bit different than it did pre-pandemic, some of the mainstay corporate events are back in action, too, including annual sales meetings. Successful sales kickoff meetings can boost morale and set the…
DetailsThe goal of most ads and other marketing content is to sell a product or service. One way to do that is to use emotional appeal, leading with aesthetics and feelings. The other is to focus on how a product or service works, articulating its advantages. That’s informational marketing. Informational marketing is an effective strategy…
DetailsOver the past two years, businesses in almost every industry and market nationwide experienced a workplace disruption unlike any other. Now, another wave of change is coming: Whether it’s returning to the office full time or adopting a hybrid work model, many companies are transitioning to a different mode of operation. Fast Company reports that…
DetailsIf you’re working to grow your brand in today’s constantly evolving digital age, don’t overlook the power of print. Print and online marketing are becoming uniquely inseparable tools that can help you reach, engage, and influence your prospects and consumers throughout their purchase journey. Print is effective in 2022. There’s no denying the influence and…
DetailsYour product or packaging label is often the first tangible experience customers have with your brand, making it prime real estate for brand-building. So, if you’re not already prioritizing your label’s look, feel, and performance features, make 2022 your year to review and refresh your branding with a label update. Label printing is in growth…
DetailsWhen it comes to brand marketing, sustainability is on-trend now more than ever. From eco-friendly product packaging and responsibly sourced gifts to Earth-conscious apparel, know that your customers and prospects are watching closely when you put your brand out there. Today’s consumers hold the brands they support to high environmental-responsibility standards. Here are a few…
Details“Tough times never last, but tough people do.” The quote from the late pastor and author Robert Schuller is the title of one of his inspirational books. And it’s also a mantra for embracing the difficulties that life inevitably throws our way—and coming out on the other side better off for the experience. Here’s what…
DetailsThe latest figures show that there will be an expected 3.96 billion social media users worldwide by the end of 2022—a 4.8 percent increase from a year ago (Oberlo). It’s clear that social media will continue to be a part of our daily lives. As such, it should be a primary element of your marketing…
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