Well-constructed landing pages can help you increase leads and convert prospects. When done right, the snappy landing page is like the digital version of an engaging, informative first meeting. It draws your customer in and prompts them to take the next step in getting to know more about you and your brand. What is a…
DetailsToday more than ever, people want to feel connected to the brands they support and the companies where they work. A Forbes study shows 83% of consumers admit paying as much attention to how brands treat them as to the products they sell. If you’re charged with creating a feeling of goodwill among new hires,…
DetailsCongratulations, Tim Berry! The 60th Annual Distinguished Marketing and Sales Awards (DMSA) gala banquet was held yesterday evening at Landerhaven. In our industry, DMSA is the premier honor. Presented by SME Cleveland, the awards acknowledge excellence and provide community recognition for outstanding sales and marketing achievements throughout Northeast Ohio. We’re proud to celebrate Shamrock’s own…
DetailsClearly, 2020 presented us with unique challenges and setbacks. But it also catapulted change. It was a year that moved some of us out of our comfort zones and prompted businesses to adapt to the new normal, pivoting to meet our customers’ evolving needs. While there’s plenty of benefits to lessons learned from having your…
DetailsYou might think of August as the official end of summer. But it’s also National Golf Month, which gives us good reason to celebrate the sport enjoying a surge in popularity. Golf is making a major comeback. Golf Digest reports the National Golf Foundation counted 6.2 million new players in the U.S. in 2020 (both…
DetailsNothing signals the end of summer quite like interns leaving the office and returning to campus. At Shamrock, it’s going to be a much quieter and, admittedly, a less-hip workplace without Emily and Leah around. We’re going to miss these bright, young executives-to-be as they head back to school. So, to give them a proper…
DetailsLast year when in-person events came to a screeching halt, some pivoted to an all-virtual format. Now, with more people vaccinated and companies returning to the office, there’s a shift in meeting and event planning encompassing the best of both worlds—the hybrid event. Hybrid events are on the rise in 2021. When the Global Business…
DetailsHow happy are your customers? It’s a question we should all be asking ourselves. Depending on which study you read and what industry you’re in, acquiring a new customer can be five to 25 times more expensive than retaining an existing one. It’s wise to prioritize keeping the customers you already have happy. Sprout Social…
DetailsA positive corporate culture is essential to helping your business succeed. Creating a supportive workplace culture can help you boost employee engagement and job satisfaction and even improve your company’s bottom-line performance. Culture is also a significant factor in attracting and retaining talent—a big deal when you consider a new survey that found that 52%…
DetailsTo grow your business, you need customers to buy your product or service. But building your customer pipeline is not as easy as it sounds. WSI explains the challenge like this, “Potential customers can’t help your business grow if they remain indifferent towards your brand. You have to pique their interest before you can think…
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