A month ago, many of us were new to the fully-remote workplace. Fast forward through the work-from-home lock down and Zoom video conferences have become the everyday normal. In many ways, weāre better off due to the shift to video conferencing technology: Zooming has taught us a lot. For instance, our team at Shamrock agrees…
DetailsWhile Earth Day celebrates its 50th anniversary today, many of us are left searching for ways to commemorate the event while working remotely. At Shamrock, weāre moving our annual outdoor cleanup effort to later this year. Picking up litter and sprucing up the areas near our offices is something we plan to do together as…
DetailsNow more than ever, social media use is on the rise. 49% of U.S. respondents to a GlobalWebIndex survey said they are reading more news stories on social media channels as a result of the COVID-19 outbreak, making it the primary motivator to use social networks across all market, gender, and income levels. Americans have…
DetailsDo I have your attention? If I do, it wonāt be for long. According to Statisticbrain.com, the average person’s attention span is eight seconds and most of us read only 28 percent of the words on a webpage. As marketers, that makes it challenging to engage and convert readers. This is where a strong call…
DetailsIn the midst of our crazy new normal created by COVID-19, weāre seeing examples of creative connectivity everywhere. Kids holding signs outside nursing home windows to show love for residents inside, community dance parties on apartment balconies, teachers leaving board games at their studentsā doorsteps to encourage family fun during lock down. In times like…
DetailsOver the past few weeks, pretty much everything has changed about the way we work in America. With social distancing and even lockdown in effect in cities nationwide due to the pandemic, many of us are tasked with working from homeāsome of us, for the first time ever. So, how do we get through it?…
DetailsVoice-based assistants have transformed the way we live. And now more than everāas we practice social distancing and work remotely in light of public health concernsāthere will be even greater dependence on the technology for managing everyday tasks like ordering groceries or connecting with colleagues. Beyond our current situation in the United States, the use…
DetailsMost of us would agree that pure talent doesnāt always win: The smartest kid in class doesnāt necessarily grow up to be the most successful in business. The athlete with incredible natural ability might not make the big play in a pressure situation. The sales rep with perfectly polished presentation skills might not be the…
DetailsHowBy now, we all know that doing good is good for business. Most of us would agree that we want to feel good not only about that work that we do, but also about the company we work for. Today, employees want to work for companies that share their values. According to a Deloitte study,…
DetailsAs marketers, weāve focused on Millennials a lot over the past few years. But itās about time we pay attention to the next in line: Generation Z, or Gen Z, is fast becoming a force, with their spending power currently valued at $44 billion and growing (Forbes). Born between 1997 and 2010, Gen Zers now…
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