I was recently asked a great interview question: If you could write a book about your life, what would the title be and why? My answer: āI Wish I Hadnāt Said That.ā Because, sometimesā¦I wish I hadnāt said that. Do you ever wish you could take back something youāve said? Or get the chance for…
DetailsItās the thought that counts. Thatās the gift-giving mantra that many of us embraceāand one that rings true when considering executive gifts. Putting thought and effort into the discovery process first is what helps us arrive at the right gift, for the right occasion, and at the right price. Because itās important to factor in…
DetailsI saw a marquee sign the other day that made me laugh: Respect your parents. They passed school without Google. Weāve all become so accustomed to scrolling, clicking or asking Alexa for the info we need, that itās hard to imagine life without modern technology. Thus, the appeal of direct mail. Itās a refreshing change…
DetailsWe live in an age of social responsibility. Now more than ever, consumers are taking notice of the companies that support their same values and beliefsāand theyāre putting their money behind those brands. 87% of consumers say they would switch from one brand to another if the other brand were associated with a good cause.…
DetailsItās third quarter 2019 and the engaging power of video is still dominating the social media stage. And hereās why it matters to your brand: Video makes engaging connections and starts a brand-centered conversation with your customers. More than any other channel, video quickly and effectively delivers your brand message. Social video generates 1,200% more…
DetailsDo your marketing efforts focus on new customersāor on those loyal to your brand? The answer should be: both. When you consider that acquiring a new customer is five to 25 times more expensive than retaining an existing one (Harvard Business Review), it makes sense to focus on keeping the customers you have, happy. According…
DetailsIf you choose a bottle of wine or a bag of trail mix simply because you like the label, youāre not alone.One-third of consumer product choices are based on packaging, according to research by The Paper Worker. Packaging is an essential element of marketing strategy that makes a tangible brand connection with your audience. Packaging…
DetailsConsistency is important to establishing and maintaining brand integrity. As companies grow and establish new locations or franchises, that brand consistency often becomes increasingly difficult to manage. Itās a struggle that Iāve helped many clients manage. At Shamrock, we help companies manage their brandsāand their marketing budgetsāusing a smart co-op marketing platform. Whether a company…
DetailsThere is tremendous power in self-reflection. Iāve found that implementing the practice as part of an annual performance review can be incredibly insightful and productive.Ā Our assessment challenges individuals to not only take stock of their personal performance and best practices, but also to look at their performance through the lens of their customers and co-workers.…
DetailsThe energy in Cleveland is electric. With the Brownsā training camp in full swing, we canāt get enough of the pre-season preparation as we look forward to that first gameday kickoff. In order for the Browns to be successful, each player must do his job as it relates to the shared team goal. But if…
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