Weâve all felt the rush of finding ourselves in the exactly the right place at the right time. Like when the front spot in the over-crowded parking lot opens just as you pull up. Or when the price of airfare drops the day youâre ready to book a flight. Digital targeting creates that same sense…
DetailsNonprofit marketing requires a delicate balance. Often strapped with doing a lot more with a lot less, you still have to find a way to stand out among the other nonprofits vying for donorsâ attentionâand dollars. As a nonprofit, your advantage is your story. By harnessing the power of that story and communicating with your…
DetailsKnow your audience. Itâs the basic first-step when youâre approaching any marketing taskâand making corporate apparel selections is no exception. Whether youâre buying branded items for your own team or purchasing apparel as gifts or giveaways for clients and vendors, start by first considering who youâre targeting. Millennials have surpassed Gen Xers and Baby Boomers…
DetailsMore experiences. Less stuff. That pretty much sums up the millennial mindset. Today, more young adults are choosing experiences over possessionsâŚlike travel over a new car; or concert tickets instead of designer shoes. Experiences matterânot only in everyday life, but also in marketing. The rise of experiential marketing gives todayâs mobile-driven consumers what they want:…
DetailsSummertime is non-stop busy. Barbeques, vacations, reunionsâthis is the time of year to enjoy and make memories. Itâs also a great time to do good for those in need. At Shamrock, our team organizes charitable giving and volunteer opportunities year-round. And we donât take the summer off. The recent and tragic losses of Kate Spade…
DetailsHow productive was your last team meeting? Workplace studies show that most of us arenât fully engaged during work meetings. On average, 91% of us daydream during meetings and 39% admit to falling asleep. Maybe thatâs because we have too many meetings on our calendars: Americans attend an average of 60+ meetings each month; and…
DetailsIf you market your products or services to consumers, thereâs a viable opportunity for expanding your customer base right in your own backyard. The target: New movers. With more than 35.1 million Americans moving annuallyâthatâs 15.3 million householdsâthis consumer demographic offers great potential, as theyâre eager to establish relationships with businesses in their new neighborhoods.…
DetailsDigital technology has changed the way we communicate. Whether scheduling a meeting or participating in a video conference, we can now manage those tasks using our digital devicesâfunctionality that makes the everyday a lot easier. It follows then, that to be effective in B2B marketing, digital must be a central part of your approach. A…
DetailsCollege graduation season is upon us. According to The National Center for Education Statistics (NCES), 1,830,000 students at the bachelor’s degree level will graduate as part of the Class of 2018. Thatâs a lot of job seekers, which translates to a lot of competition for available job openings. So as a new graduate, how do…
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