Digital technology has changed the way we communicate. Whether scheduling a meeting or participating in a video conference, we can now manage those tasks using our digital devicesâfunctionality that makes the everyday a lot easier. It follows then, that to be effective in B2B marketing, digital must be a central part of your approach. A…
DetailsCollege graduation season is upon us. According to The National Center for Education Statistics (NCES), 1,830,000 students at the bachelor’s degree level will graduate as part of the Class of 2018. Thatâs a lot of job seekers, which translates to a lot of competition for available job openings. So as a new graduate, how do…
DetailsLast week I was watching a video from author and personal development coach Mel Robbins and was struck by a very simple lesson. The words we use make an impact on the people around us. They also have the power to change outcomes, influence moods, alter perspectivesâthe list goes on. In her video Robbins shares…
DetailsThereâs no such thing as TMI when it comes to doing business research. Today, weâve got access to data at our fingertips, and even on our wrists, about everything from market trends and industry performance, to products and services. When youâre looking at research from the sales perspective, it becomes a uniquely personal search. A…
DetailsIf youâre thinking that in todayâs digital age, direct mail marketing is dead, think again. Research shows that printed media resonates with consumers. 70% of Americans consider physical mail “more personal” than email (Experian Data Quality Group) 60% of ad mail recipients will visit the website if it is listed on the ad (Experian Data…
DetailsWhatâs your favorite color? I have twoâred and orange. Iâve always gravitated toward red and orange because itâs vibrant, energetic and just fun. Our personal perceptions and experiences play a big part in the feelings that we have about specific colors. Yet, there is science behind color theory. Studies show that color can persuade and…
DetailsTo remain relevant in the face of competition, itâs essential to build and strengthen the supply chain. At Shamrock, weâve been building strategic partnerships with suppliers for more than 35 years. Thatâs our business model. Because weâve managed our business this way from day one, building a reliable supply chain has truly become a byproduct of…
DetailsMost of us have been on both the winning and losing side of team play. While itâs usually much more enjoyable to be with the first group, there is value in, and benefits to be gained from, being part of a team regardless of outcome. Group competitions provide an opportunity to observe and watch others…
DetailsMicrosoft reports the average personâs attention span is just eight seconds. Thatâs not surprising given the amount of content we consume every day. According to the American Marketing Association, we are exposed to up to 10,000 brand messages a day. As a marketer, how do you make sure your customers donât simply scroll right by…
DetailsWhen weâre making a purchase, most of us shop around for the best dealâor the best quality, or service, or all of the above. Which is why most leads donât immediately convert to sales, regardless of where they enter the sales funnel. According to MarketingSherpa, 73% of leads are not ready to buy when they…
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