When weāre making a purchase, most of us shop around for the best dealāor the best quality, or service, or all of the above. Which is why most leads donāt immediately convert to sales, regardless of where they enter the sales funnel. According to MarketingSherpa, 73% of leads are not ready to buy when they…
DetailsArtificial intelligence has made its splash debutāand clearly, itās here to stay. Given the popularity of voice-activated speakers like Amazon Alexa and Appleās new HomePod, most of us are familiar with the power and influence of AI technology. One in six Americans own a voice-controlled smart speaker (up 128% from January 2017, according to an…
DetailsWhoās in? Who got left out? The excitement of March Madness is here!Ā At this point in the NCAA tournament, we all have perfect bracketsābut that will likely change on day one. At least for the majority of us: The odds of picking a perfect bracket are 1 in 9,223,372,036,854,775,808 (or 1 in 9.2 quintillion). Wrap…
DetailsIn this digital age, so much of our everyday business is managed online. But as with any other aspect of our lives, balance is essential to success. Promotional products are the ideal source for equilibrium in your marketing program because they make a brand impression offline. Think about it: How many logoed t-shirts do you…
DetailsMany of us spend the greater part of our waking hours at work. In fact, the average person will spend 90,000 hours at work over his/her lifetime. Thatās a lot of time investedāso we ought to find ways to make the very most of it. At Shamrock, weāve always worked to create an engaging, creative…
DetailsIām always impressed by a creative email subject lineāone that grabs my attention and makes me click and open. In the marketing business, thatās pure gold: The ability to make a brand connection with your audience and prompt the desired response. Email is a great way to make those connections, while getting the most bang…
DetailsWhen Alabama was down at the half during the 2018 College Football Playoff National Championship game, Nick Saban made a change. None of us knows how long Saban pondered the thought, but the fact is that the Crimson Tide came out in the second half with a new quarterbackāand a new attitude. University of Alabama…
DetailsConsistency is important to establishing and maintaining brand integrity. As companies grow and establish new locations or franchises, that brand consistency often becomes increasingly difficult to manage. Itās a struggle that Iāve helped many clients manage. At Shamrock, we help companies manage their brandsāand their marketing budgetsāusing a smart co-op marketing platform. Whether a company…
DetailsWhether your business is selling widgets or creative ideas, you must make sales to drive revenue. And if youāre selling, then youāre also pitching to potential customers. Iāve been in sales for more than 20 years and have learned a few things along the way that are worth sharing: The most important part of your…
DetailsItās no surprise that in todayās mobile world, incorporating video in your marketing program is essential to making brand connections with your customers. MarketingProfs today released an infographic that sums up the state of video marketing, capturing the latest data about video and trends to watch in 2018. Here are a few highlights: ā¢Ā Ā Ā Video…
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