With so much emphasis today on digital marketing, businesses might write off print as a viable channel for making solid brand connections with customersābut new statistics suggest otherwise: According to recent data, the tangible power of print still resonates: ā¢ 92% of 18 to 23-year-olds find it easier to read printed content than digital. (Oxford…
DetailsThe engaging power of video is captivating the social media stage. Live video (Facebook Live) and ephemeral (disappearing) content via Instagram Stories are two trends that are pushing video as an essential element of social media marketing.Ā And with good reasonāvideo makes powerful connections and starts a brand-centered conversation with your customers. When it comes to…
DetailsHarnessing the power of promotional products We just got our hands on the Promotional Products Association International (PPAI) 2017 Consumer Study. The results speak to the pervasive power of promotional products: The study found that 89% of consumers had received a promotional product within the past six monthsāand 8 in 10 of them researched the…
DetailsIf someone picked up your corporate brochure, scrolled through your website and looked at one of your ads, would they be able to readily identify your brand? If youāre not quite sure, then itās time to rethink your brandās graphic profile. Visual imagery is the window to your brand. Strong visual content tells your story…
DetailsIāve been with the same mobile provider for 20+ years; and Iāve used the same brand of soap for as long as I can remember. I guess itās fair to say Iām a brand loyalist. A recent article in Entrepreneur magazine addressed the issue of whether such brand loyalty is a dying trend. It cited…
DetailsHave you heard the expression, āEverything he/she touches turns to gold?ā Has it left you wondering: What is their secret sauce? The truth is, successful people choose to be different: Top 5% performers think differently, act differently, see themselves differently, and spend their time differently than those who donāt achieve at that high level. The…
DetailsAfter enjoying a relaxing holiday weekend in NE Ohio, we canāt help but reflect on all that we have to be thankful forāand to think about how we can help the people of Houston who are dealing with aftermath of Harvey. If you havenāt yet donated, or if youād like to give to a national…
DetailsWeāve all been there: The brainstorming session that ends with your team staring at words and phrases strewn across a whiteboardābut with no definitive theme, messaging or outcome. This is where creative reinforcement is required. In a recent blog on MarketingProfs, Sandra Stewart answers the call with five creativity boosters that are pure genius. Whatās…
DetailsIf you have kids then you already know: Back-to-school season is upon us. As my family has been busy shopping, organizing, and preparing to get back on a regular everyday schedule, itās got me thinking about routine and its many benefits. Many of us have a morning routine that we follow. Whether that includes journaling,…
DetailsIn July 2015, we ran this blog about integrated marketingāand now, two years later, the argument for integrating multiple channels as part of a strategic marketing effort still rings strikingly true. As digital media channels continue to become more pervasive, we need to incorporate those touches along with off-line connections, to make solid, memorable brand…
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