If someone picked up your corporate brochure, scrolled through your website and looked at one of your ads, would they be able to readily identify your brand? If youāre not quite sure, then itās time to rethink your brandās graphic profile. Visual imagery is the window to your brand. Strong visual content tells your story…
DetailsIāve been with the same mobile provider for 20+ years; and Iāve used the same brand of soap for as long as I can remember. I guess itās fair to say Iām a brand loyalist. A recent article in Entrepreneur magazine addressed the issue of whether such brand loyalty is a dying trend. It cited…
DetailsHave you heard the expression, āEverything he/she touches turns to gold?ā Has it left you wondering: What is their secret sauce? The truth is, successful people choose to be different: Top 5% performers think differently, act differently, see themselves differently, and spend their time differently than those who donāt achieve at that high level. The…
DetailsAfter enjoying a relaxing holiday weekend in NE Ohio, we canāt help but reflect on all that we have to be thankful forāand to think about how we can help the people of Houston who are dealing with aftermath of Harvey. If you havenāt yet donated, or if youād like to give to a national…
DetailsWeāve all been there: The brainstorming session that ends with your team staring at words and phrases strewn across a whiteboardābut with no definitive theme, messaging or outcome. This is where creative reinforcement is required. In a recent blog on MarketingProfs, Sandra Stewart answers the call with five creativity boosters that are pure genius. Whatās…
DetailsIf you have kids then you already know: Back-to-school season is upon us. As my family has been busy shopping, organizing, and preparing to get back on a regular everyday schedule, itās got me thinking about routine and its many benefits. Many of us have a morning routine that we follow. Whether that includes journaling,…
DetailsIn July 2015, we ran this blog about integrated marketingāand now, two years later, the argument for integrating multiple channels as part of a strategic marketing effort still rings strikingly true. As digital media channels continue to become more pervasive, we need to incorporate those touches along with off-line connections, to make solid, memorable brand…
DetailsDo you grab a bottle of wine off the shelf because you like the label? Or does a sleek graphic prompt you to try a new brand of shampoo? If so, youāre not alone. One-third of consumer product choices are based on packaging, according to research by The Paper Worker.Ā Ā There is tremendous power…
DetailsIāve been in sales for more than 30 years, and Iāve found two distinct camps when it comes to a preference for working directly with a manufacturer or through a distributor. While direct manufacturers argue they have better control over quality and project management (than do distributors) because the job is managed in-house, I beg…
DetailsDigital advertising has hit its strideāand shows no signs of slowing down. As consumers, it feeds our desire for on-demand information; and as advertisers, digital channels deliver instant gratification through real-time feedback. Unlike the old days of launching campaigns and waiting on outcomes, modern digital advertising provides campaign tracking and results that help us to…
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