Last week my blog focused on tips for running a productive business meeting. As I was writing, my mind naturally transitioned from internal meetings to sales calls: At its core, Shamrock is a sales organization. And because I spent years as a straight-commission sales rep, I have some experience regarding what works to set the…
DetailsWorkplace studies show that most of us arenāt fully engaged during work meetings. On average, 91% of us daydream during meetings and a surprising 39% admit to falling asleep. Maybe thatās because we have too many meetings on our calendars: Americans attend an average of 60+ meetings each month; and with half of every meeting…
DetailsLike a great TV commercial that I actually enjoy viewing over and over again, Iām always impressed by a creative email subject lineāone that grabs my attention and makes me click and open. In the marketing business, thatās pure gold: The ability to connect with your audience and prompt the desired response. Email is a…
DetailsMy brother the golf pro will tell you that my swing could use better follow through, which is true. But as a Company, Iām feeling pretty excited about where Shamrock is headed in following our new path. In my July blog I talked about Shamrockās Commit To Big programāthe Big Ideas that weāve outlined as…
DetailsA few months ago I blogged about Shamrockās new Commit to Big programāour corporate navigator of sorts, through which our team has committed to working toward āBig Ideas, Big Achievements and Big Results.ā The first step in the program was our executive teamās charge to formulate and post its commitments on our wall. Weāve done…
DetailsItās great to be a Cleveland sports fan. Our Cavs made history this week as NBA Champions and the Indians are leading the AL Central. For those of us who have grown up here, this is the moment weāve dreamed of. And itās just as sweet as weāve always imagined it would be. Cleveland is…
DetailsWhen it comes to quickly and effectively delivering a brand message, there is power in video marketing. According to data from Brightcove, social video generates 1,200% more shares than text and images combined; and video drives a whopping 157% increase in organic traffic from search engines. Why is video important? At Shamrock, we see video…
DetailsIf youāre not paying attention to the influence of millennials, itās time to sit up and take notice. The latest figures show that millennials are the largest generation in the workforce today at 53.5 millionāand will account for 75% of the global workforce by 2025 (U.S. Bureau of Labor Statistics). Because this demographic will also…
DetailsThereās no such a thing as TMI when it comes to doing business research. Today, weāve got access to data at our fingertips, and even on our wrists, about everything from market trends and industry performance, to products and services. But when youāre looking at research from the sales perspective, it becomes a uniquely personal…
DetailsMost of us work hard to keep our promises and hit our goals. Itās that notion of deliberate follow-through that is the spark behind Shamrockās new corporate theme: Commit To Big. As a Company, weāve framed our charge. We are committed to working toward Big Ideas, Big Achievements and Big Results. The act of writing…
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