It was bound to happen. I just read that some employers are asking employees for their social media passwords. Of course, this has ripped open legislator arguments on both sides of the fence. I heard it’s Bill, H.R. 3309, would prevent employers from demanding workers’ social networking usernames and passwords — and would have allowed…
DetailsA recent Google search suggests that nearly half (46%) of American adults are smartphone owners (as of February 2012). That’s an increase of 11 percentage points over the 35% of Americans who owned a smartphone last May. And healthcare providers are taking notice of this increasing trend for smartphones. One healthcare app for smartphone users…
Details“…If you drive a car, I’ll tax the street, If you try to sit, I’ll tax your seat. If you get too cold, I’ll tax the heat…” Taxman, The Beatles This being pay-the-taxman-week, you might be interested to learn how some municipalities are making it easier for residents to pay utility bills and residential…
DetailsI’m not the wise man of direct marketing, but I know some pretty smart people at Shamrock who can offer some sound advice. For example, I’ve learned that while new marketing techniques such as social media, QR codes and mobile may be new and exciting, direct marketing is the granddaddy that still draws a huge…
DetailsI like money. The smelly, dirty, green stuff that you put into your wallet every morning before leaving the house. Plastic also has a special place in my well used wallet. But today, more and more people are making mobile payments (often called virtual wallets by in-the-know smartphone users). Mobile payment is an alternative to…
DetailsFor those of you who may have heard about foursquare, but don’t know what it is, let me tell you simply that foursquare is great. Foursquare started slowly in 2009. By February 21, 2011 there were 7 million foursquare users and by the end of 2011 that number reached 15 million worldwide users. (Geek Note:…
DetailsLast week I read that more than 40% people in the U.S. access the web via a mobile device. Not their desktop. Not even their laptop! I was kind of surprised when I read this statistic. It made me realize how important it is for businesses to have a mobile website — which is a…
DetailsShould you QR? Heck, yes! QR, or Quick Response Code, started as a shipping and tracking device and has now taken the mobile marketing world by storm. I asked Shamrock’s in-house mobile Guru, and here’s why: What’s a QR Code? Worldwide, in 2011 QR code usage increased 20%, making it a pretty big deal. Used…
DetailsAnyone who’s worked in sales or marketing has heard about the KIS theory (Keep It Simple). And if you’ve been around a mobile phone lately you’re familiar with SMS (Short Message Service), which, in non-marketing language, is texting. Combine KIS and SMS and you have a good strategy to pop into your marketing toolbox. I…
DetailsThe amount of online research and blogs about marketing to Boomers, Gen X and Gen Y is overwhelming. Yet, some marketers seem to understand how to talk the generational talk, and others just don’t. While I’m not an expert on generational marketing, my business is marketing, so I’ve thought about, and read a lot about…
Details
