We’ve reached that bittersweet time of year when the sun sets a little earlier and the air begins to cool. It’s also time for our summer intern to head back to campus, leaving the Shamrock offices much quieter and with less youthful swagger. While we’re sad to see her go, we’re happy to have worked…
DetailsFor businesses navigating today’s increasingly digital space, we often focus on online marketing channels like social media and email campaigns to reach our audience. It’s easy to do. Because we know balanced marketing programs are most effective, it’s essential to look beyond digital-only branding to incorporate offline touches for broader reach and greater impact: That’s…
DetailsA single promotional item can transform your brand’s image and create lasting connections with your audience. And while that might sound simple enough, to stand out in a crowd and leave a memorable impression on your clients and employees requires a thoughtful approach to corporate swag. But, with so many product and apparel options, how…
DetailsWhen was the last time you had to wonder when a package would arrive or if your flight was on time? Today, we expect timely status updates so that we can plan or react accordingly. Similarly, when you’re managing your marketing program, real-time updates aren’t just convenient. They’re essential to helping you run your business…
DetailsIt’s often said that good things come to those who wait. But that’s not necessarily the case regarding corporate holiday gifts. Sure, it’s only July. But Christmas is only five months away. And shopping early can help ensure you get the most desired gift selections while saving time, money, and hassles. Plan now for the…
DetailsThis blog was originally published in September 2019. Updated July 2023. We live in an age of social responsibility. As consumers, we want to feel connected to our brands. Cause marketing, or socially responsible marketing, can create and strengthen those connections: Nearly 95 percent of students say they are less likely to ignore an ad…
DetailsDespite the popularity of social channels, tried and true email marketing remains essential for successful branding. Because people can check their email at any time on multiple devices, connecting with your audience through their inbox is easier than ever. Beyond its convenience, email marketing is an effective tool for engaging your audience, nurturing customer relationships,…
DetailsIn today’s competitive job market, it’s not enough to get good grades or graduate from a prestigious college or university. Employers want well-rounded candidates: those with academic knowledge, technical competency, grit, and hustle. Why intern? Beyond building your resume, an internship is an excellent opportunity to get real-world experience, helping you sharpen your skills and…
DetailsVideo is among the most engaging and effective brand marketing tools. And when you consider that the average retention rate for videos is 54% and that videos are twice as likely to be shared than any other type of content (Wyzowl) it’s hard to deny the value of incorporating video in your B2B marketing program.…
DetailsSummer is finally here! The fun-loving, mood-boosting season is when we head outdoors for the good stuff, from beach trips and outdoor festivals to baseball games and road trips. As the sun shines brighter, so do the opportunities for promoting your brand with hot seasonal promotional products and apparel. Summer is the ideal time of…
Details
