If you’ve got a stocked pantry and food in your fridge, it’s not likely you know what it feels like to go to bed hungry. Or the worry that comes from not knowing where your family’s next meal will come from. For over 25 years, Hunger Network of Greater Cleveland has worked to eliminate those…
DetailsIf you’re working to nurture and convert new leads into customers, it’s hard to beat the potential of landing pages. These digital brand-building pages are effective, cost-efficient tools that function as part of your overall marketing strategy: Generally, the goal of a landing page is to build leads that you can nurture further along in…
DetailsWhile today’s labor market is strong, more employers are finding themselves competing for talent. So, businesses in all sectors are seeking ways to enhance employee satisfaction while streamlining internal operations. Implementing a company e-store exclusively designed for your employees is a solution that checks all the boxes. An innovative company e-store platform not only facilitates…
DetailsTo be successful in brand marketing, you’ve got to keep your finger on the pulse of trending media channels and consumer behaviors. At the same time, you can’t overlook the essentials. Print is a long-time marketing tool that has not only endured. It’s currently enjoying a bump in user appeal. If you’re not incorporating print…
DetailsTry to imagine life without lightsaber wars or baby Yoda Halloween costumes. It’s not a happy thought. Few icons in pop culture have endured quite like Star Wars fandom. The film franchise has remained relevant for more than four decades. On May 25, 1977, “Star Wars: Episode IV – A New Hope” was released—the iconic…
DetailsAI technology tools are creating much buzz: Last week, an AI-generated song featuring Drake and The Weeknd was removed from streaming platforms, citing copyright issues. But while AI-generated audio is still relatively new territory, the technology tool shows promise in some marketing applications: using voice AI tools to personalize audio ads. Marketing Brew explains how…
DetailsLike all other elements in brand marketing, graphic design continues to evolve and innovate. From technological advancements to changing consumer preferences, designers must constantly adapt to create content that resonates with their audience. So, if you’re tasked with creating brand content that connects and engages your customers, keeping up with the latest graphic design trends…
DetailsTrade shows are a fantastic opportunity for businesses to showcase their products and services to potential customers and partners. When you consider that 81% оf trаdе ѕhоw attendees hаvе buуіng authority (CEIR), it’s no surprise that 70% of businesses generated new leads and brand awareness from trade shows in 2022 (Display Wizard). These events hold…
DetailsIf you’re in retail, it’s your job to provide your customers with the best possible shopping experience. Product displays and signs are essential to helping create those positive in-store encounters. As part of a successful retail strategy, well-designed product displays and signs can attract and engage customers and, ultimately, drive sales. But creating powerful, persuasive…
DetailsGeneration Z is the youngest, most ethnically diverse, and largest generation in American history, making up 20% of the US population in 2023 and positioned to surpass Gen X in its number of US buyers by 2025 (Source). But contrary to negative stereotypes about these “digital natives” being addicted to technology and unable to handle…
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