When it comes to brand marketing, sustainability is on-trend now more than ever. From eco-friendly product packaging and responsibly sourced gifts to Earth-conscious apparel, know that your customers and prospects are watching closely when you put your brand out there. Today’s consumers hold the brands they support to high environmental-responsibility standards. Here are a few…
Details“Tough times never last, but tough people do.” The quote from the late pastor and author Robert Schuller is the title of one of his inspirational books. And it’s also a mantra for embracing the difficulties that life inevitably throws our way—and coming out on the other side better off for the experience. Here’s what…
DetailsThe latest figures show that there will be an expected 3.96 billion social media users worldwide by the end of 2022—a 4.8 percent increase from a year ago (Oberlo). It’s clear that social media will continue to be a part of our daily lives. As such, it should be a primary element of your marketing…
DetailsThere’s something special about springtime in Northeast Ohio. With the longer days and warmer weather (hopefully) here to stay, people are just happy to be out and about. With many of us feeling safe to gather again this year, this season seems even more refreshing. So, if you’re looking to do something productive next week…
DetailsThe latest data shows that American adults spend an average of 482 minutes—or about 8 hours—using digital media each day (Statista). That’s a lot of screen time. So, it’s no surprise that the struggle is real for marketers working to overcome digital advertising fatigue. One way to combat digital overload and make breakthrough connections with…
DetailsPackaging design is an essential element of brand marketing that has the power to build brand recognition, engage consumers, and ultimately drive product sales. When you consider 94% of first impressions are design-related (ResearchGate), and one-third of consumer decision-making is based on packaging alone (MarketingProfs), it makes sense to prioritize product packaging. Here’s why product…
DetailsIt’s no surprise that videos have become the most popular form of marketing content. Look around: on the bus or subway, in line at the supermarket, at a sporting event—people are tuned in to video now more than ever before. In 2022, video content will account for about 82% of overall internet traffic (Cisco), with…
DetailsIn most industries, trends come and go. And marketing is no exception. In fact, we see more shifts and swings than many. Because digital media accelerates the pace of our industry, it’s in a constant state of evolution. To keep your branding relevant so you can continue to connect with your audience and further your…
DetailsMounting resignation rates and attracting new talent are among the biggest challenges companies face in 2022. So now more than ever, it’s crucial to establish and maintain meaningful connections with your team and build community surrounding your company. A robust employee onboarding process—including a well-curated welcome kit—can help you make that happen. When done right,…
DetailsThe past two years have turned the event industry upside down, pushing us to be more inventive in the way we structure and manage live events to engage attendees. From tradeshows to annual meetings, audience experiences in 2022 require a different approach. If you’re planning an event, your goal is to create a sense of…
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