Thereâs something special about springtime in Northeast Ohio. With the longer days and warmer weather (hopefully) here to stay, people are just happy to be out and about. With many of us feeling safe to gather again this year, this season seems even more refreshing. So, if youâre looking to do something productive next week…
DetailsThe latest data shows that American adults spend an average of 482 minutesâor about 8 hoursâusing digital media each day (Statista). Thatâs a lot of screen time. So, itâs no surprise that the struggle is real for marketers working to overcome digital advertising fatigue. One way to combat digital overload and make breakthrough connections with…
DetailsPackaging design is an essential element of brand marketing that has the power to build brand recognition, engage consumers, and ultimately drive product sales. When you consider 94% of first impressions are design-related (ResearchGate), and one-third of consumer decision-making is based on packaging alone (MarketingProfs), it makes sense to prioritize product packaging. Hereâs why product…
DetailsIt’s no surprise that videos have become the most popular form of marketing content. Look around: on the bus or subway, in line at the supermarket, at a sporting eventâpeople are tuned in to video now more than ever before. In 2022, video content will account for about 82% of overall internet traffic (Cisco), with…
DetailsIn most industries, trends come and go. And marketing is no exception. In fact, we see more shifts and swings than many. Because digital media accelerates the pace of our industry, itâs in a constant state of evolution. To keep your branding relevant so you can continue to connect with your audience and further your…
DetailsMounting resignation rates and attracting new talent are among the biggest challenges companies face in 2022. So now more than ever, itâs crucial to establish and maintain meaningful connections with your team and build community surrounding your company. A robust employee onboarding processâincluding a well-curated welcome kitâcan help you make that happen. When done right,…
DetailsThe past two years have turned the event industry upside down, pushing us to be more inventive in the way we structure and manage live events to engage attendees. From tradeshows to annual meetings, audience experiences in 2022 require a different approach. If youâre planning an event, your goal is to create a sense of…
DetailsCustomers today want to feel a connection to the brands they support. So, if theyâre going to spend their money in your retail store, they want an experience, not merely a transaction. Brick-and-mortar retail is alive in 2022. While the pandemic certainly fueled the rise of online retail, 46% of surveyed consumers still prefer visiting…
DetailsFranchise owners today have a lot of hurdles to overcome. From keeping good employees on the payroll to managing an unpredictable supply chain, it can be rough out there. So, to help grow your franchise business, control what you can. Digital marketing is an excellent place to start. Digital marketing can help your franchise thrive.…
DetailsFrom the rise of the Metaverse to Google dropping third-party cookies by 2023, digital change is happening on a massive scale. But that change can be good: There are many new and exciting digital media developments that will impact the way we communicate with our brand audiences in 2022. With 4.55 billion active accounts on…
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