From 84 Lumber’s “The Entire Journey” In as much as the Super Bowl has become an American tradition, so has the sport of watching and rating the commercials. Today, consumers are more savvy and aware of the money spent to produce the spots and the cost to run them ($5 million for a 30-second spot…
DetailsâYour customers are only satisfied because their expectations are so low and because no one else is doing better…Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create Raving Fans.” Thatâs the premise behind Ken Blanchardâs revolutionary approach to customer service. Customer feedback is gold. But…
DetailsWe all want to feel valued and appreciated by our employers. Studies show that employees who are recognized for a job well done are more motivated and satisfied at work than those who donât receive affirmation. The proof: Employers with an incentive program in place for at least 12 months see an average 44%…
DetailsIt used to be that artificial intelligence was the stuff of sci-fi movies. But with the advent of everyday applications like Appleâs Siri and Amazonâs Alexa, and even the Pokemon Go craze, most of us are now familiar with the power and the influence of AI technology. While some fear that AI and bots will…
DetailsItâs funny how life can take an unexpected turn that brings you back to a place thatâs exactly where you belong. Thatâs been my storyâand my journeyâwith Shamrock. I spent almost 10 years building a successful sales career at Shamrock. When the opportunity arose in 2011, I left to start my own marketing company in…
DetailsThe gifts are piled high under our Shamrock Giving Tree. This is an annual event that gives all of us here the opportunity to spread some holiday cheer and help those in need right here in our community. For me, this tree is a reflection of who are as a Company: Our Shamrock family is incredibly…
DetailsThis is the time of year when many of us pause to reflect about the people and the blessings in our lives for which weâre most thankful. For me, this process is leading not only to discoveriesâitâs also prompting action. #1. Iâm thankful for my health. This month the global Movember Foundation challenged men to…
DetailsLast week my blog focused on tips for running a productive business meeting. As I was writing, my mind naturally transitioned from internal meetings to sales calls: At its core, Shamrock is a sales organization. And because I spent years as a straight-commission sales rep, I have some experience regarding what works to set the…
DetailsWorkplace studies show that most of us arenât fully engaged during work meetings. On average, 91% of us daydream during meetings and a surprising 39% admit to falling asleep. Maybe thatâs because we have too many meetings on our calendars: Americans attend an average of 60+ meetings each month; and with half of every meeting…
DetailsLike a great TV commercial that I actually enjoy viewing over and over again, Iâm always impressed by a creative email subject lineâone that grabs my attention and makes me click and open. In the marketing business, thatâs pure gold: The ability to connect with your audience and prompt the desired response. Email is a…
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