If youâre in retail, itâs your job to provide your customers with the best possible shopping experience. Product displays and signs are essential to helping create those positive in-store encounters. As part of a successful retail strategy, well-designed product displays and signs can attract and engage customers and, ultimately, drive sales. But creating powerful, persuasive…
DetailsGeneration Z is the youngest, most ethnically diverse, and largest generation in American history, making up 20% of the US population in 2023 and positioned to surpass Gen X in its number of US buyers by 2025 (Source). But contrary to negative stereotypes about these âdigital nativesâ being addicted to technology and unable to handle…
DetailsColor has a powerful psychological influence on the human brain. So, itâs no surprise that color is essential to brand marketing success. As visual beings, we process imagery much faster than plain text or audio content. By studying the impact of color on human emotions and behaviors and then harnessing and applying that influence in…
DetailsYouâve likely heard of ChatGPT, the general-purpose, conversational AI chatbot from OpenAI thatâs generated much buzz over the past few months. So, why all the excitement? While AI-powered bots arenât new or novel, CNET.com argues this chatbot is worth our attention due to its intuitive nature. âThe bot remembers the thread of your dialogue, using…
DetailsEstablishing rapport and building customer relationships is the foundation of every successful business. And marketers know that tracking and gathering customer data is essential to creating those valuable connections. It all starts with getting to know your customer. Inc. magazine notes that data is the secret to better understanding your customers’ wants and needs: âWhen…
DetailsIn today’s competitive job market, employee recognition has become essential for attracting and retaining top talent regardless of company size, industry, or market. While experts see the great resignation coming to a halt, people are still seeking new job opportunities in 2023. Talent turnover and scarcity will remain a risk for companies this year, with…
DetailsIf itâs your job to manage sales meetings, incentivize your team, or promote your brand among customers, prospects, and vendors, Shamrockâs Virtual Travel Showcase is for you. The event on Thursday, March 2, 2023, at 2 PM EST will give you a virtual front-row seat to experience the latest hot travel products and apparel, curated…
DetailsDirect mail is making a comeback in 2023, and it continues to deliver the best response rate, conversion, and ROI of any marketing channel. So, itâs no surprise that, according to The Mail Shark, direct mail spendâat $38.5 billionâaccounts for the largest portion of US local advertising spend. Here are a few supporting statistics that…
DetailsThe big game is this Sunday. But whether your team is playing or not, you can still tune in to enjoy the Super Bowl commercials. What’s More Enticing: The Super Bowl Game or The Ads? A Statista survey among viewers in the United States found that 43 percent of respondents said they tuned in to…
DetailsWell-designed packaging is essential to product marketing success, robust sales, and a healthy bottom line. We know that packaging design influences consumer behavior. Specifically, packaging affects our choices and how we experience and interact with a productâfactors that can lead to product and brand loyalty. Attractive, engaging packaging differentiates your product from competitors and helps…
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