Letās think back to pre-COVID times. You throw a party at your house. Lots of people show up. But if they all just sit there, not talking, or laughing, or connecting with each other, it really isnāt a great party. What makes it a successāand most memorable for guestsāis engagement. Itās the same with social…
DetailsItās safe to say weāve all got a lot going on. On average, Americans receive 121 emails and spend 2 hours and 22 minutes scrolling social media feeds every day. With so much information coming at us, itās no wonder our attention span is only 8 seconds. Who has the time to finish a thought,…
DetailsWe recently had a client approach us about redesigning their website. Unfortunately, another designer had rebranded their website and while the site looked great aesthetically, the new design and messaging didnāt reflect their brand identity. As our team approached the project, we took a few steps back to understand the brand strategy before starting the…
DetailsLetās face it, 2020 has been quite uneventfulāin the most literal way. Our current situation poses a major marketing challenge in that many organizations rely on events to drive revenue, generate new leads, boost membership, market new products and servicesā¦the list goes on. If youāre faced with trying to manage an event during these unusual…
DetailsIf thereās one thing that working from home has taught us over the past few months, itās that managing some of our business functions online actually increases efficiency and productivity. But for certain marketing tasksālike company storesāthe digital format has long been the smarter way to go. It saves companies a significant amount of time…
DetailsMost of us have firm opinions about the current political climate or COVID restrictionsāand the mere thought of changing our viewpoint about these issues gets our blood pumping. Thatās because we really donāt like to be told what to do or how to think. Itās basic human nature. But changing minds or perspectives doesnāt have…
Details21 Pilots has come out with a very timely single this summer, Level of Concern. It is a wonderful combination of lyrics that deal with stress and quarantine loneliness set to a danceable tune. This year, more than ever, is demanding a great deal from each of us. It continues to require that we show…
DetailsItās been said that hard times reveal true character. I think we can all relate right now: In times as uncertain as these, we have two choices: to complain and throw in the towelā¦or adjust our mindset to find new opportunities for growth, development and happiness. Itās a choice. Now more than ever, that strength-of-mindset…
DetailsSince the advent of COVID-19, most business operations have been turned upside down. With no definitive timeline for when business as usual will resume, moving forward with a modified marketing plan is your best bet for moving forward. For member-driven organizations like professional associations, the now-remote workplace poses a unique set of challenges. How do…
DetailsMost of us arenāt fond of the hard-sell approach. Weād rather engage with a brand and understand more about them before we get into the products or services they have to offer. To help customers and prospects get acquainted with your brand, itās hard to beat the power and effectiveness of storytelling. In last weekās…
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